Digital Customer Programs Manager

• Build and execute lifecycle marketing campaigns for onboarding, feature adoption, and expansion.
• Create automated onboarding journeys that reduce time-to-value and guide tens of thousands of customers from setup to power-user status.
• Design customer marketing plays that surface upsell opportunities, improve engagement, and reduce churn risk.
• Launch growth experiments to improve product adoption and product stickiness.
• Build risk intervention programs triggered by usage data, adoption metrics, or health score movements.
• Lead the rollout of customer sentiment tracking, including NPS, CES, and lifecycle touchpoints (leveraging tools like HubSpot and Outreach).
• Partner with Business Intelligence & Product teams to analyze trends, segment customers, and uncover insights that shape future campaigns.
• Collaborate with Customer Success Leadership to define KPIs and dashboards measuring adoption, engagement, health, and retention.
• Write customer-facing campaign messaging and content that gets attention and drives action.
• Improve customer education by connecting digital flows with enablement assets, learning paths, and in-app guidance.
• Experiment, test, iterate; find what works and bring it to scale.

Do you have experience in Spark?, * 3+ years in Digital Customer Success, Customer Marketing, Lifecycle Marketing, Growth Operations, CS Ops, or Product-Led Growth roles in SaaS.

• You're energized by building campaigns and workflows, not managing a book of business.
• Strong analytical and systems-thinking mindset; you're comfortable turning signals into strategy and campaigns into data.
• Hands-on experience with marketing automation and CS tools (HubSpot, Outreach, Salesforce, or similar).
• You know how to get customer attention, through compelling copy, smart segmentation, and the right channel at the right time.
• Comfortable writing customer-facing content and campaign messaging.
• Excited by the idea of building something from scratch rather than managing something pre-built.
• Strong communicator who can translate technical signals into customer journeys and interventions.
• Comfortable with experimentation, A/B testing, and learning quickly from data.
• Passionate about improving the customer experience through scalable, automated methods.
• Background in onboarding programs, product adoption, or customer lifecycle management is a strong plus.

Work from your home in Germany, our amazing office in Nürnberg, or somewhere in between. You choose how you work at Paessler.
Paessler has been in the market for 20 years. We are focused on long-term goals and are currently comprised of 300 employees. While we are based in Nürnberg (Germany), our main product PRTG is used by big and small companies from all around the globe.
Here at Paessler we are passionate about software and care about the people who build it. These people build PRTG, a network, cloud and IoT monitoring software product that is used and trusted by more than 500,000 users daily.
With you as a committed and long-term team player, we're looking to strengthen the team responsible for creating PRTG's new user interface with modern web technologies.