Social Ads Specialist
Role details
Job location
Tech stack
Job description
We are looking for a self-motivated Social Ads Marketing Manager who has strong analytical skills to join our dynamic team. The ideal candidate will speak fluent English. Specialized in web traffic is a must. Overall, the individual will be an active part of the Marketing team, focused on developing strategies focused 100% on performance.
LeadTech is an international company founded in 2007. Our core function is to create, develop and launch ideas engineered internally which finally become different online business verticals.
You will be part of a cross-cultural company and work with experts of over 10 different nationalities. Join our team of young professionals and experience the excitement of developing online international projects on your daily basis.
If you have a creative and innovative mind, LeadTech is looking for you!
Main Tasks
Create a paid social media acquisition strategy for web projects:
- Own and develop a social media advertising plan including photo and video content.
- Ensure campaign goals and deadlines are being fulfilled to the highest standard
- Build campaigns in different social media platforms including Facebook, Instagram, Twitter, Snapchat, TikTok, Linkedin.
- Identify new channels where there is opportunity to grow and expand the brand.
- Ability to monitor other players, trends in social media, and translate insights into strategic opportunities
- Asset creation and adaptations for social campaigns ensuring they meet platform specs.
- Manage relationships with an in-house team and external agencies/partners and ensure the right delivery of assets
- Execute continuous AB tests, collect and analyze data, and insights in order to achieve maximum ROI in your campaigns
- Optimize copy for paid social ads campaigns
- Collaborate with other marketing specialists to maximize apps visibility
- Perform periodical competitor analysis
Retargeting/Remarketing:
- Define retargeting/remarketing strategies
- Target audiences for each purpose
- Implement retargeting/remarketing campaigns
- Management and optimization of remarketing campaigns
Reporting:
- Compiling performance reports
- Reporting and analysis on different performance metrics: CPA, CPL, CPI, ROI, LTV and Social Media KPIs
Requirements
Do you have experience in Microsoft Excel?, * At least 5 years of experience in Social Media Advertising campaigns
- Proficient in Facebook Ads, Instagram Ads and TikTok Ads is mandatory
- Strong knowledge in tracking platforms
- Twitter, Snapchat, Pinterest and other platforms experience is a plus
- Advanced Microsoft Excel skills
- Strong analytical skills
- Fluent in English
- Very strong attention to detail
- Capable of managing multiple projects simultaneously
- Ability to work independently and synthesize large amount of data
- Flexibility, being able to adapt quickly to changing priorities
- Desire to share your experiences and knowledge
- Team worker, self-motivated and proactive
Benefits & conditions
Growth and career development
- At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities.
Work-Life balance
- Benefit from a flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer!
Comprehensive benefits
- Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services).
- 25 days of vacation plus your birthday off, with flexible vacation options-no blackout days!
Unique Perks
- If you wish to come, in our office in Barcelona you'll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views.
- Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.
Join us in an environment where you're free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you'll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences