CTO - DTC Ecommerce Portfolio

The CTO will be responsible for everything technical across the business. This includes managing and expanding the development team, owning the full lifecycle of funnels and websites, ensuring tracking accuracy, maintaining uptime and speed, and building internal tools that make our marketing, creative, and operations teams faster and more effective.

You are expected to combine hands-on execution with leadership. You will identify bottlenecks, prioritise what moves revenue, and establish a technical roadmap that supports aggressive growth.

Responsibilities

• Lead and manage all developers across the portfolio

• Own the performance and stability of every funnel, website, landing page, upsell and checkout

• Implement a structured development process including sprints, testing, QA and deployment

• Create standardised funnel and page templates to increase speed of development

• Improve page load speeds, tracking reliability, analytics accuracy and overall technical quality

• Build internal tools that automate workflows, reduce human error and increase team efficiency

• Establish a technical architecture that allows us to operate multiple brands at scale

• Hire and develop a world-class technical team

• Report weekly on performance metrics, issues, improvements and upcoming priorities

• Oversee device security and information security across the company, The CTO will own the KPIs that directly affect revenue and operational efficiency. KPIs currently measured:

• Funnel Conversion Rate

• Checkout Conversion Rate

• Upsell Take Rate

KPIs the CTO will introduce and manage:

• Funnel Uptime Percentage

• Error Rate per Deployment

• Technical Debt Reduction

• Number of CRO Tests Shipped per Month

• A/B Test Success Rate

• Time to Launch a New Funnel

• Automation-Driven Cost Savings

• Data Accuracy (dashboard vs actual variance)

• Developer Velocity (task throughput and cycle efficiency)

• Page Load Speed and Performance Score

• Tracking Accuracy and Event Completion Rate

• Bug Resolution Time

• Deployment Frequency

The ultimate responsibility is increasing revenue through stronger technical performance across all brands.

What Success Looks Like

After 30 days: A complete audit of the technical landscape across all brands, identification of major performance bottlenecks, implementation of basic QA and deployment standards, and a functioning weekly sprint process.

After 60 days: Meaningful improvements to load speed, tracking accuracy and funnel stability. A set of standardised templates for pages and funnels. Several CRO tests launched and reviewed.

After 90 days: Material reduction in technical issues and downtime. A consistent development rhythm. Core roles hired. A dashboard in place to track the technical KPIs that matter.

After 180 days: Noticeable conversion improvements across multiple brands. Streamlined development operations. Strong technical infrastructure supporting new product launches, new brands and an expanded marketing engine.

Do you have experience in Information security?, * Proven experience running tech for a DTC brand, ecommerce company or subscription business

• Strong understanding of funnels, CRO, attribution, tracking setups and analytics

• Experience leading engineers and running development processes

• Ability to convert business objectives into clear technical plans

• High sense of ownership and accountability for revenue-impacting systems

• Ability to move quickly, solve problems independently and maintain high standards

• Comfortable balancing hands-on execution with management

• Extremely analytical, obsessed with data and optimisation

Preferred Experience

• Shopify, Checkout Champ or similar ecommerce platforms

• Deep familiarity with tracking architecture including GA4, pixels and events

• Experience managing multiple brands or product lines at once

• Exposure to high-growth environments and rapid deployment cycles

• Ability to contribute to front-end execution when required

• Experience building dashboards or internal reporting tools

• Experience with attribution tools, BI Dashboards and automation tools

Compensation will be based on experience and may include a performance-based component tied to revenue improvements. Equity across the portfolio may be available for an exceptional candidate.