Social Advertising Specialist

As Social Advertising Specialist, you'll be responsible for setting up, managing and optimizing all our social media advertising campaigns. You'll mainly work with platforms like Meta (Facebook & Instagram), TikTok, Pinterest and Snapchat. You'll focus on creating effective campaigns that resonate with our target audience and ensure we spend our budget as smartly as possible. You'll report to our Head of Digital Marketing and work closely with our campaign team and advertising agency.

In this role, you will be responsible for:

• Daily management and optimization of social advertising campaigns on Meta, TikTok, Pinterest and Snapchat
• Setting up new campaigns with the right audiences, budgets and creatives
• Monitoring campaign performance and making data-driven optimizations
• Testing different ad formats, audiences and creatives to discover what works best
• Reporting on key KPIs such as ROAS, CTR, CPM, conversions and revenue
• Collaborating with our advertising agency and internal teams to improve campaigns
• Staying up-to-date with the latest trends and features on social advertising platforms

Do you have experience in Facebook Advertising?, Do you have a Bachelor's degree?, Ready to take your social advertising skills to the next level? Do you love scrolling through the latest trends on TikTok and Instagram? Are you fascinated by how brands reach their target audience through social media advertising? And do you want to work for a fashion brand that launches new drops every week? Then we're looking for you!, You're excited to use your social advertising knowledge at LOAVIES and want to learn and grow in this role. This is what we're looking for:

• 3+ years of experience with social media advertising (Meta and/or TikTok)
• You're analytical and can translate data into concrete actions
• You're proactive and dare to take initiative
• You're eager to learn and like to stay on top of the latest trends and features
• Experience with Meta Ads Manager and TikTok Ads Manager
• Knowledge of analytics tools (such as GA4) is a plus
• Experience with advertising tools like Smartly is a plus, but not required
• You love fashion and e-commerce and understand what our target audience likes

• An awesome HQ in Zwolle, surrounded by cool and talented young colleagues;
• Discount on all of our styles, oh yes!
• The opportunity to join our bootcamp three times a week for free;
• A fully catered healthy lunch every day;
• Day off on your birthday;
• Daily cuddles with Guusje, Billie and Luna, our office dogs.

38 hours p/w

LOAVIES is driven by its purpose; to inspire the young fashion-minded to be awesome, proud and confident. We do this by our fast and flexible way of working, we are setting the trend with weekly new drops to inspire the young fashion-minded and we are working hard on expanding our presence internationally. As a social media-minded online fashion brand, we already have a strong presence in the Netherlands, Belgium and France and with over one million highly active customers, we are ready to take over the world! LOAVIES was founded 13 years ago and with our weekly new drops we are able to stay on-trend and relevant to our customers. We work together with a passionate team of 65+ professionals to design and market our collections. Our customers tell us that they love us and by expanding we want to make sure that even more young fashion-minded can enjoy our brand and feel awesome, confident and proud.