Digital Test Analyst

Ensure Quality That Drives Digital Growth

We're looking for a detail-driven Digital Test Analyst to join our growing SEO & Marketing team, a function at the heart of our online performance and commercial success.

You'll be key in ensuring that our websites, SEO-driven journeys, and content delivery systems meet the highest standards for accuracy, speed, accessibility and technical compliance. You'll directly influence organic visibility, user experience, conversion rates, and the overall reliability of our digital ecosystem.

Collaborate with SEO specialists, developers, content teams, and product owners, you'll plan and execute structured testing across web platforms, analytics configurations, tagging frameworks, optimised landing pages, and digital customer journeys. You'll identify defects and opportunities affecting SEO performance, user engagement, data accuracy, digital revenue streams, delivering quick resolutions., * Test digital products and SEO-led user journeys to ensure optimal performance

• Develop structured test plans and clear acceptance criteria for web, mobile, and content-driven features
• Validate SEO-critical technical configurations, including metadata, structured data, indexation controls, sitemaps, canonicalisation and redirects
• Review analytics and tagging accuracy across platforms such as GA4, GTM and Looker Studio
• Identify system, content and data defects that impact search visibility, user experience or digital performance
• Collaborate with SEO, Product, Development and Content teams to ensure quality throughout delivery
• Monitor trends, issues and performance signals that could affect rankings, conversions or digital operations
• Test optimised landing pages, tagging frameworks and digital customer journeys across platforms
• Support continuous optimisation by championing best-practice digital QA across the web estate
• Ensure defects and opportunities are surfaced, understood and resolved quickly to protect digital performance

Do you have experience in Test cases?, * ISTQB Foundation in Software Testing (preferred)

• Experience as a Test Analyst / QA within a digital or SEO-focused environment
• Strong understanding of HTML, CSS, JavaScript and browser developer tools
• Experience testing SEO-critical elements such as structured data, redirects, canonicalisation, sitemaps and page performance
• Working knowledge of analytics tools including Adobe Analytics, ContentSquare, Bloomreach and Search Console
• Ability to design and execute test cases across agile and hybrid delivery models
• Strong problem-solving skills and ability to interpret technical SEO requirements
• High attention to detail with excellent documentation and communication skills
• Experience with JIRA or similar work-tracking tools
• Familiarity with APIs, SQL or Azure environments, plus experience working with third-party digital or SEO agencies (beneficial/desirable)

Earnings That Motivate - enjoy a competitive salary plus automatic enrolment in our 'Owning It Together' Colleague Share Scheme - a unique opportunity to share in RAC's future success and be rewarded for the exceptional work you deliver.

Tools to Drive Your Future - get started with a free RAC Ultimate Complete Breakdown Service from day one, plus access to a car salary sacrifice scheme (including electric vehicle options) after 12 months, delivering serious tax savings.

Time Off That Matters - enjoy 25 days annual leave, plus bank holidays. We also support work-life balance with paid family leave, flexible schedules, and practical resources to help navigate personal commitments.

Financial Security & Perks - pension scheme with up to 6.5% matched contributions alongside life assurance cover up to 4x salary (10x optional with flex benefits), designed to support you long-term.

Wellbeing That Works for You - our 24/7 confidential support service is available to you and household members aged 16+, offering reassurance whenever you need it.

Extras That Make a Difference - access Orange Savings, our exclusive discount portal with deals across top retailers, holidays, tools, tech and more. After passing probation, you'll automatically join our Colleague Share Scheme, giving you a stake in our collective success., Based in our Bradley Stoke, Bristol office, with hybrid working options. Market aligned salary and excellent benefits package.

Why RAC?

For more than 128 years, we've been keeping drivers moving, and today we're trusted by over 15 million members. We're also trusted by our people, with a 4.5-star Glassdoor rating showing that RAC is a place where support, ambition, and opportunity go hand in hand.