Web Developer (Web/SEO) Salary+Bonus

Fratelli is a performance-led growth agency helping ambitious brands scale through SEO, paid media and conversion strategy.

Over the past few years, we've grown from strength to strength, landing larger builds, stronger retainers and more ambitious clients. We're building real momentum, and our technical capability is central to this next phase.

We care about performance, ownership and building things properly. We move quickly, collaborate closely and enjoy what we do

Serious about output, not corporate about culture...

We're not building brochure sites. We're building growth infrastructure.

The Role

You'll be joining a team of performance marketers, SEO specialists and designers who will work closely with you on every project. You'll have clear direction on strategy, SEO requirements, CRO priorities and creative, you won't be left guessing what "good" looks like.

You'll need to be confident working autonomously. You should be comfortable managing your own builds, structuring your workload and taking projects from concept through to launch without constant supervision.

• Lead website builds from concept to launch
• Manage and improve existing WordPress websites
• Implement technical SEO from day one
• Take ideas (client or internal) and turn them into working solutions
• Contribute to smarter systems, automation and internal tools

You won't be operating in isolation, you'll have design and development support when needed, but you'll take ownership of technical delivery.

This is a builder role, not just maintenance.

Core Responsibilities are Website Builds & Management (Primary Focus)

• Build and launch high-performance WordPress websites (PHP-based)
• Support Shopify builds where required
• Write clean, scalable and well-documented code
• Manage hosting, staging and production environments
• Handle integrations (CRMs, tracking systems, APIs, payments)
• Optimise Core Web Vitals and overall performance
• Troubleshoot and resolve technical issues independently

Technical & Onsite SEO (Essential Part of the Role)

• Implement schema and structured data
• Manage redirects and URL structures
• Support internal linking and site architecture improvements
• Ensure crawlability and index optimisation
• Implement technical recommendations from SEO audits
• Contribute to programmatic SEO builds where required

You must understand how development decisions affect rankings, visibility and revenue.

Idea * Execution

A key part of this role is being able to:

• Take a concept (landing framework, internal tool)
• Scope it clearly
• Build a functional version
• Document it properly
• Improve it over time

Interest in automation and AI-assisted workflows is a strong advantage, we're always looking to build smarter systems., * A solid performance-based bonus structure on top of salary! (think things like, on-time delivery, enhanced performance of a website?)

• 6-month review with instant pay increase & progression opportunity
• Real ownership of projects
• Design and development support when needed
• Exposure to performance marketing strategy
• Opportunity to help shape and grow our technical function
• Exposure into our sister company in the world of TikTok

Working Model

• Hybrid preferred (Cardiff-based ideal)
• Fully Remote considered for the right candidate
• Flexible, grown-up working culture

Job Types: Full-time, Permanent

Pay: £32,000.00-£35,000.00 per year

Benefits:

• Additional leave
• Casual dress
• Company events
• Flexitime
• Gym membership
• Health & wellbeing programme
• Work from home

Application question(s):

• Have you independently led and deployed a WordPress website from development through to live production? how many?
• Which of the following have you personally implemented on live websites? (Select all that apply)

Schema / structured data

Redirect mapping (301s, migrations)

Internal linking optimisation

Site architecture restructuring

Core Web Vitals improvements

Crawlability fixes (robots.txt, noindex, sitemap handling)

None of the above

• Are you comfortable managing hosting environments and deploying websites without supervision?
• Have you integrated third-party systems (CRMs, payment gateways, tracking tools or APIs) into a website build?

Do you have experience in WordPress?, * 3+ years commercial development experience

• Strong experience with WordPress (PHP)
• Working knowledge of Shopify
• Solid HTML, CSS and JavaScript skills
• Experience working with APIs and third-party integrations
• Confident managing hosting and deployments
• Experience using Git/version control properly
• Strong understanding of site speed and performance optimisation
• Working knowledge of technical SEO best practices
• Ability to take ownership from concept through to launch

Still confident? You'll get extra points from the off, if you have...

• Agency experience
• Experience building automation tools
• Familiarity with GA4 / Google Tag Manager
• Interest in improving internal systems and processes
• Comfort working in a collaborative, fast-moving environment