Website & Digital Analyst

We're now looking for a Website & Digital Analyst to help us optimise our digital journeys across multiple channels.

Reporting to the Senior Digital Analyst, you will be responsible for website and acquisition analytics, ensuring we have accurate, reliable and commercially meaningful insights to inform our growth strategies. From tracking and tagging to performance analysis and insight generation, you'll help us understand what's working, where we can improve, and how we unlock the next phase of growth.

You'll work closely with the E-commerce, Engineering, Customer & Marketing teams to ensure data quality is robust and our analytics infrastructure supports confident decision-making.

This is a hands-on role for someone who combines analytical rigour with commercial curiosity - someone who doesn't just report on numbers, but uses them to help shape decisions., Website & Acquisition Analytics

• Report on and analyse website performance, customer journeys, funnel behaviour and conversion across multiple markets/channels.
• Analyse acquisition channel performance to identify optimisation opportunities and improve ROI.
• Evaluate landing pages, user flows and on-site engagement to drive conversion rate growth, and analysing A/B tests and CRO experiments, using tools such as visually.io as required
• Develop and maintain dashboards that clearly track KPIs across traffic, conversion and revenue.
• Support channel performance analysis and attribution model development.

Tracking, Tagging & Data Quality

• Act as a subject matter expert in Google Analytics (GA4) and Google Tag Manager (GTM), working closely with the Senior Digital Analyst and our Engineering team.
• Implement, manage and troubleshoot event tracking and ecommerce tracking.
• Work closely with Engineering to ensure robust, scalable tracking frameworks across site releases and new features, providing QA and reporting as needed.
• Support and optimise our Elevar implementation and ecommerce data layer.
• Conduct regular audits to ensure tracking accuracy and data integrity.

Insight & Growth

• Translate data into clear, commercially relevant insights and recommendations.
• Proactively identify growth opportunities across acquisition and on-site performance.
• Present findings to stakeholders in a confident, actionable way.
• Support experimentation and testing initiatives with clear measurement frameworks.

Adhoc projects as required

Do you have experience in SQL?, * Experience in a digital or e-commerce analytics role, ideally within a DTC or high-growth e-commerce brand.

• Expertise in Google Analytics (GA4), Looker Studio, PowerBI or similar with knowledge of SQL (preferred)
• Strong understanding of e-commerce funnels, acquisition channels and conversion metrics, and an understanding of alternative attribution models
• Excellent googlesheets / excel skills including building report automations and delivering high quality, insightful reports & analyses to senior leaders
• Experience working with data layers and implementing tracking frameworks, including familiarity with Google Tag Manager, Elevar or equivalent.
• Commercially curious and a genuine passion for using analytics to drive customer and revenue growth, including an understanding of how/when to use AI.
• Highly self-motivated with a proactive approach and ability to structure & plan your work, while engaging stakeholders effectively
• Solution focused with a 'can-do' attitude and a strong work ethic
• High attention to detail and a strong commitment to data accuracy.
• A collaborative team player who also excels in independent settings
• Exceptional communicator, able to convey information clearly and concisely
• Able and willing to work in a fast paced scale-up environment - an ability to effectively prioritise will be key

Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. You will be:

• Hungry: Ambitious, driven with a growth mindset, always seeking ways to learn, develop and be better.

• Humble: No ego, collaborative team player, always acts with integrity and clear sense of accountability, aligned with our B-Corp values

• High Performing - Effective. Efficient, with a solid work ethic. Always operates with self-awareness that enables them to consistently push for exceptional results-while maintaining resilience, balance, and self-care.

• Hustle: Entrepreneurial. Innovative, fast-paced, great communicator. Always adept at solving problems and navigating dynamic, ever-changing situations.

We are a mission driven wellness brand with an award winning range of collagen, blends and supplements. We started as all good businesses do, by seeing the opportunity to do things differently in a growing market. To carefully balance people, planet, and profit for the sake of the world around us and our health. We are now shaping the future of wellness with simple daily rituals, thoughtfully and sustainably designed to support women's health. Our vision is to be the #1 wellness brand in the world, setting new standards for holistic health, sustainability and female empowerment. As a B-Corp, Ancient + Brave meets the highest standards of social and environmental Impact. In June 2024 we have been named 5th in The Sunday Times 100 fastest-growing private companies and we have recently been recognised as one of the FT 1000: Europe's Fastest Growing Companies, 2025. Want to be a part of a team that's shaping the future of health and wellbeing? We'd love to have you!, Ancient + Brave are a community-built brand and embracing innovation and sustainability with social and environmental responsibility is at the heart of everything we do. We hold ourselves accountable to the highest standards when it comes to our commitment to balance profit and purpose - working with us means being part of building a truly sustainable product. We are B Corp certified and members of 1% for the Planet, committed to giving back % of all sales towards helping environmental partners, so we can work together towards a better future for our planet. At Ancient + Brave you'll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued. We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting + standing desks. Our kitchen is fully stocked with the usual supplies as well as limitless supply of A+B products (you also get 50% off on any product you wish to purchase). We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually. Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments). Our Private Medical Insurance is designed to support your health and wellbeing, providing swift access to high-quality care whenever you need it most. Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme. Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries and mobile/tech purchase. In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed. We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and workout sessions in the office. We support a number of charities, coordinating our fund-raising initiatives for maximum impact. We hold two social events a year to come together and connect in a meaningful way. An important note on our ways of working… As a fast-paced scale-up, we've found that spending time together in person is hugely beneficial to the way we're needing to communicate, collaborate and drive the business forward. We've worked hard to make our new HQ (a beautiful riverside office situated in Lewes, East Sussex) an inviting and friendly environment for all of our team members and we expect any new joiner to be in the office full time. We are an equal-opportunity employer committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing part-time setup where appropriate.   You must create an Indeed account before continuing to the company website to apply