Marketing Design Lead (AI & Web3) (Remote from Switzerland)
Role details
Job location
Tech stack
Job description
- Leading the creative direction and execution of integrated marketing campaigns across PR, social platforms (X, TikTok, Reddit, Telegram, Discord, YouTube), paid media, and global events.
- Owning and evolving the visual identity for new protocols and initiatives, ensuring consistency while allowing distinct sub-brand differentiation.
- Leveraging AI-powered tools (e.g., Runway, Gemini, Magnific) to accelerate content creation and push creative boundaries.
- Designing high-impact influencer and KOL kits, including motion graphics, branded templates, avatars, and multimedia assets.
- Developing offline and experiential creative for global events, including large-scale installations, booth concepts, and bold PR activations.
- Transforming complex technical data into clear, visually compelling infographics and motion-based storytelling assets.
- Contributing to high-quality video production and editing initiatives to support marketing and community engagement efforts.
Requirements
Requirements:The ideal candidate combines creative excellence with deep understanding of Web3 culture and AI-powered workflows. Key qualifications include:5+ years of experience in senior marketing design roles, ideally within high-growth tech, Web3, crypto, or leading creative agencies.Strong understanding of blockchain, Web3, and crypto-native communities, with the ability to design for diverse audiences ranging from developers to mainstream users.Mastery of Figma and Adobe Creative Suite (Photoshop, Illustrator, After Effects); experience with Blender or Cinema 4D is a strong plus.Advanced proficiency in AI-driven creative workflows, including prompt engineering and maintaining brand consistency across AI-generated assets.Experience leading integrated digital campaigns across social, influencer, and event channels.Ability to manage creative briefs, timelines, feedback cycles, and QA processes with precision and ownership.Strong storytelling, visual communication, and data visualization skills.Bold, experimental creative mindset balanced with strategic thinking and structured execution.