Salesforce Marketing Cloud specialist

Seeking a Senior Specialist with 7 to 11 years of experience in Salesforce Marketing Cloud Personalization Interaction Studio to drive personalized marketing strategies and solutions, * Design develop and implement personalized marketing campaigns using Salesforce Marketing Cloud Personalization.

• Interaction Studio Collaborate with cross functional teams to integrate.
• Interaction Studio capabilities into broader marketing strategies.
• Analyse customer behaviour and data to optimize personalization tactics and improve customer engagement.
• Stay updated with the latest trends and best practices in Salesforce Marketing Cloud and personalization technologies.
• Ensure seamless integration of personalization workflows with existing marketing automation and CRM systems.
• Provide expert guidance on the use of Interaction Studio features to enhance campaign effectiveness.
• Monitor and report on campaign performance metrics to inform continuous improvement efforts

Roles and Responsibilities

• Lead the design and execution of personalized customer journeys leveraging Interaction Studio.
• Work closely with business stakeholders to gather requirements and translate them into technical solutions within Salesforce Marketing Cloud.
• Manage end to end delivery of personalization projects ensuring timely and quality execution.
• Provide mentorship and technical leadership to junior team members on Interaction Studio best practices.
• Troubleshoot and resolve issues related to personalization campaigns and platform integration Collaborate with data analytics teams to derive actionable insights for campaign optimization
• Drive adoption of Salesforce Marketing Cloud Personalization tools across marketing teams to maximize ROI

Do you have experience in Salesforce Marketing Cloud?, Mandatory Skills : Salesforce Marketing Cloud Personalization (Interaction Studio)

LTM is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 750 clients, LTM brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by nearly 90,000 talented and entrepreneurial professionals across more than 30 countries, LTM - a Larsen & Toubro Group company - combines the industry-acclaimed strengths of erstwhile Larsen and Toubro Infotech and Mindtree in solving the most complex business challenges and delivering transformation at scale. For more information, please visit ., LTM is an AI-centric global technology services company and the Business Creativity partner to the world's largest and most disruptive enterprises. We bring human insights and intelligent systems together to help clients create greater value at the intersection of technology and domain expertise. Our capabilities span integrated operations, transformation, and business AI - enabling new ways of working, new productivity paradigms, and new roads to value. Together with over 87,000 employees across 40 countries and our global network of partners, LTM - a Larsen & Toubro company - owns business outcomes for our clients, helping them not just outperform the market, but to Outcreate it. Please also note that neither LTM nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for