Social Media Specialist

We're an established US fitness brand expanding into the UK and Europe, and we're looking for a creative and commercially minded Social Media Specialist to lead and elevate our social media presence across all key platforms.

In this role, you will take full ownership of our social media channels, shaping strategy, creating content and driving performance. You will also oversee influencer and affiliate activity, building strong partnerships that increase both brand awareness and revenue.

You will work closely with the wider marketing team to ensure social media supports broader campaign objectives, while bringing fresh ideas and a proactive approach to growth. This is an exciting opportunity for someone who thrives on responsibility, enjoys autonomy in their work, and wants to make a measurable impact.

What You'll Be Doing

Social Media Strategy & Performance

• Own and execute the overall social media strategy across all platforms
• Drive growth in followers, engagement, reach and conversions
• Set and monitor key KPIs including engagement rate, reach, impressions, CTR and social-driven revenue
• Analyse performance data to identify trends, insights and optimisation opportunities
• Produce weekly and monthly reports with clear recommendations

Content Planning & Execution

• Plan, create and publish engaging content across all social channels
• Develop content calendars aligned with marketing campaigns, product launches and seasonal activity
• Create, shoot and edit content including short-form video (TikTok, Reels) and static assets
• Ensure brand consistency across tone of voice, visuals and messaging
• Stay ahead of social trends and proactively introduce new ideas and formats

Influencer & Affiliate Management

• Own influencer strategy including sourcing, outreach and relationship management
• Identify and collaborate with relevant creators to drive brand awareness and sales
• Manage gifting, paid partnerships and long-term ambassador programmes
• Oversee affiliate partnerships, tracking performance and ROI
• Negotiate rates and ensure partnerships deliver strong value

Campaign & Collaboration

• Work closely with the wider marketing team to align social content with paid media, email and campaign activity
• Support product launches and key campaigns with creative and timely social execution
• Coordinate user-generated content (UGC) and community-led campaigns

Community Management

• Manage daily engagement across platforms including comments, DMs and customer queries
• Build and nurture an engaged online community
• Monitor sentiment and feedback, escalating any issues where needed

Trend & Competitor Analysis

• Keep up to date with social media trends, platform updates and best practices
• Monitor competitor activity and identify opportunities to differentiate
• Test new tools, formats and strategies to continually improve performance

Do you have experience in Social media marketing?, * 2+ years' experience in a social media role

• Proven experience managing brand social media accounts
• Strong understanding of platforms including Instagram, TikTok and Facebook
• Experience working with influencers and/or affiliate programmes
• Creative mindset with the ability to produce engaging content
• Confident analysing performance data and translating insights into action
• Highly organised with the ability to manage multiple priorities
• Excellent communication skills and a proactive, self-starting attitude

Bonus Skills

• Experience with Klaviyo, Mailchimp or other email marketing tools
• Experience with Canva, Photoshop or similar tools
• Video creation or editing experience
• Interest in fitness, strength training or wellness, * Social media marketing: 2 years (required)

Pulled from the full job description

• Employee discount
• Free parking
• Casual dress
• On-site parking, Why Join Us?
• Join a proven US fitness brand at an exciting point of UK & European expansion
• Take ownership of key e-commerce channels and see the impact of your work
• Opportunity to grow your skills and progress as the business scales
• Work with a passionate, supportive and collaborative team
• Creative freedom and autonomy within your role
• Free on-site parking and employee discounts, * Casual dress
• Employee discount
• Free parking
• On-site parking