Robindro Ullah
Global trends and local characteristics - Employers and work
#1about 7 minutes
The growing importance of global labor market data
The competitive landscape for talent is expanding globally as more candidates are willing to work for foreign companies and countries actively recruit abroad.
#2about 4 minutes
Using the mirror method for talent insights
The mirror method compares internal employee surveys with external candidate surveys using the same 40-item battery to identify strategic blind spots in employer branding.
#3about 3 minutes
Flexibility and job security emerge as universal trends
Across all surveyed countries, the demand for flexible working conditions and job security has skyrocketed, outperforming other factors like purpose or impact.
#4about 5 minutes
Comparing national differences in work motivation
Data from six countries reveals distinct national profiles, with some prioritizing benefits (UK), some having high demands across the board (Germany), and others focusing mainly on flexibility (Romania).
#5about 4 minutes
Deconstructing the meaning of employee appreciation
While "appreciation of performance" is universally important, its meaning varies, with some cultures preferring salary raises (UK), others acknowledgement, and some promotions (Italy).
#6about 4 minutes
The disconnect between company purpose and individual work
In Germany, most employees recognize their company's purpose but fail to see how their individual job contributes to it, weakening employee retention.
#7about 5 minutes
Q&A on RTO, demographics, and survey size
The discussion covers the risks of return-to-office (RTO) mandates, how surveys define a country's workforce by residence not nationality, and the sample sizes used for the data.
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02:38 MIN
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03:45 MIN
Aligning talent strategy with real job market trends
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09:12 MIN
Shifting from a local to a global hiring strategy
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30:33 MIN
Exploring current trends in employer branding
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00:48 MIN
Common mistakes companies make in attracting and retaining talent
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14:00 MIN
Key takeaways for the future of IT recruitment
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06:51 MIN
Leveraging the benefits of a global talent pool
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00:04 MIN
Understanding global risks beyond traditional HR strategy
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