WordPress Developer

We are seeking an experienced Senior WordPress Developer to take full ownership of Devasaa's core web platform. This is a hands-on, end-to-end role - you will be the primary developer responsible for architecture, performance, security, UI/UX implementation, and continuous improvement of a high-traffic, production-grade WordPress environment.

This is not a ticket-closing role. We are looking for someone who thinks like an owner, takes initiative, and brings solutions to the table.

Core Responsibilities

• Development Build and maintain custom themes, blocks, and plugins using PHP 8+, React, and Gutenberg. Write clean, scalable, and well-documented code.

• UI/UX Implementation Translate Figma / Adobe XD design files into pixel-perfect, fully responsive WordPress builds across all devices and screen sizes. Collaborate closely with UI/UX designers to ensure design accuracy, consistency, and a seamless user experience across mobile, tablet, and desktop.

• E-Commerce Manage complex WooCommerce ecosystems, including custom extension development, payment gateway integrations, and REST API connections.

• Email Setup & Administration Configure and manage professional email environments across G Suite (Google Workspace), Microsoft 365, cPanel/hPanel Email, and SMTP relay. Handle MX record setup, SPF / DKIM / DMARC configuration, domain-linked mailbox creation, email troubleshooting, and cross-provider email migrations.

• Analytics, Tracking & Webmaster Setup Full setup and ongoing management of:

• Google Analytics 4 (GA4) - property setup, data streams, event tracking, goal configuration, and audience building
• Google Tag Manager (GTM) - container setup, trigger/variable configuration, and tag publishing
• Google Search Console - property verification, sitemap submission, index coverage monitoring, and error resolution
• Bing Webmaster Tools - account setup, site verification, and sitemap submission
• Meta Pixel - pixel installation, event setup, and custom conversion tracking
• Microsoft Clarity - heatmap and session recording setup
• Hotjar - behaviour analytics configuration

• Performance & Security Optimize site speed via caching, CDN configuration, Core Web Vitals, and Google PageSpeed improvements. Implement rigorous security hardening, SEO best practices, and structured data markup. Conduct Lighthouse audits and apply image optimization (WebP, lazy loading).

• WordPress Plugin Management Install, configure, customize, and maintain the full WordPress plugin ecosystem including SEO, performance, security, forms, WooCommerce extensions, membership, and LMS plugins.

• Social Media Integration Set up and manage Open Graph and social meta tags, Facebook / Instagram feed integrations, LinkedIn and Twitter / X embeds, social sharing optimization, and social media API connections (Meta, LinkedIn, Twitter / X, Pinterest).

• Third Party Integrations Integrate CRM platforms (HubSpot, Zoho), marketing automation tools (Mailchimp, ActiveCampaign, Klaviyo), and webhook / Zapier-based automations with WordPress environments.

• Staging & Backup Management Maintain staging environments for all active projects, implement backup and restoration protocols, and manage safe deployments from staging to live. Process & Collaboration Operate within an Agile/Scrum framework using Jira / Shortcut for sprint and task management, Google Workspace (Docs, Sheets, Drive, Meet) for all documentation and team communication, and Slack for day-to-day collaboration.

• Accessibility & Compliance Ensure all builds meet WCAG 2.1 accessibility standards, GDPR compliance requirements, and technical SEO best practices.

• Maintenance (AMC) Execute proactive Annual Maintenance Contract deliverables - including PHP version upgrades, security patching, 24/7 uptime monitoring, and database optimization.

Tech Stack Requirements

• WordPress WordPress Core APIs, Advanced Custom Fields (ACF), Gutenberg block development, Page Builder customization (Elementor / WPBakery / Divi / Beaver Builder)

• Languages PHP 8+, JavaScript (React), HTML5, CSS3

• UI/UX Tools Figma, Adobe XD - ability to read, interpret, and implement design files with pixel-perfect accuracy

• Responsive Design Mobile-first development, cross-browser testing (Chrome, Safari, Firefox, Edge)

• E-Commerce WooCommerce, REST API integrations, payment gateway setup

• Email G Suite, Microsoft 365, cPanel/hPanel Email, SMTP relay, SPF / DKIM / DMARC, MX record management, cross-provider email migrations

• Analytics & Webmaster Tools Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, Bing Webmaster Tools, Meta Pixel, Microsoft Clarity, Hotjar, Yandex Webmaster

• SEO & Audit Tools Yoast SEO, Rank Math, Screaming Frog, Ahrefs / SEMrush, GTmetrix, Google PageSpeed Insights, Schema Markup Validator

• WordPress Plugins

• SEO: Yoast SEO / Rank Math / AIOSEO
• Performance: WP Rocket, LiteSpeed Cache, Smush / ShortPixel / Imagify, Autoptimize
• Security: Wordfence, Sucuri, iThemes Security, UpdraftPlus
• Forms: Gravity Forms, WPForms, Fluent Forms, Contact Form 7
• Development: ACF Pro, Custom Post Type UI, Query Monitor, WP Migrate DB, Redirection, Really Simple SSL
• WooCommerce: Subscriptions, Memberships, Bookings, CartFlows
• Membership & LMS: MemberPress, LearnDash, LifterLMS, Restrict Content Pro

• Social Media Integration Open Graph and social meta tag setup, Facebook / Instagram feed integration, LinkedIn and Twitter / X embed setup, social sharing optimization, social media API connections (Meta, LinkedIn, Twitter / X, Pinterest)

• Performance Google PageSpeed, Core Web Vitals, Lighthouse, WP Rocket / LiteSpeed / W3 Total Cache, WebP image optimization, lazy loading

• Development & Debugging Tools Local by Flywheel, VS Code, Postman, Chrome DevTools, Query Monitor, XAMPP / MAMP

• Integrations HubSpot, Zoho, Mailchimp, ActiveCampaign, Klaviyo, Zapier, webhook configurations

• DevOps Git, Docker, Cloudflare, CI/CD pipelines (GitHub Actions / Bitbucket Pipelines)

• Hosting Hostinger, GoDaddy, and Bluehost - DNS configuration, cPanel/hPanel administration, domain management, SSL, and server-level troubleshooting

• Project Management Jira and/or Shortcut - task tracking, sprint planning, ticket management

• Collaboration Google Workspace - Docs, Sheets, Drive, Meet, Gmail

• Compliance & SEO GDPR, XML sitemap management, structured data, technical SEO

• Accessibility WCAG 2.1 standards, * Reporting To: Director

• Language: English - written and spoken required

• Confidentiality: All shortlisted candidates will be required to sign a Non-Disclosure Agreement (NDA) prior to commencement of work. Client projects and internal workflows are strictly confidential.

• Applications reviewed on a rolling basis - apply early

Our Hiring Process

We respect your time and keep our process straightforward:

• Portfolio & Resume Review
• Technical Screening Call (15 min)
• Technical Assessment
• Final Interview with the Director

• Headless WordPress architecture experience (Next.js)
• WooCommerce Subscriptions and Memberships expertise
• Advanced WordPress Multisite management
• Performance monitoring tools (New Relic, Datadog, Query Monitor)
• Experience with design systems and component libraries
• Shopify - theme customization, Liquid templating, and app integrations
• Magento / Adobe Commerce - store setup, theme development, and module configuration
• Webflow - site builds, CMS collections, and client handover
• Framer - interactive prototyping and production-ready site builds
• Other no-code / low-code platforms (Squarespace, Wix, Bubble)

What You Bring

• 5+ years of hands-on, production WordPress development experience
• A strong portfolio of WordPress projects built or owned end-to-end
• Ability to translate Figma / Adobe XD design files into accurate, responsive WordPress builds
• Strong understanding of UI/UX principles - typography, spacing, visual hierarchy, and responsive behaviour
• Deep understanding of web performance, security hardening, and cross-browser compatibility
• Solid grasp of WCAG 2.1 accessibility standards and how to implement them practically
• Full hands-on experience setting up and configuring GA4, GTM, Google Search Console, and Bing Webmaster Tools from scratch
• Proven ability to configure Meta Pixel, Microsoft Clarity, and Hotjar for behaviour tracking and conversion optimization
• Deep knowledge of the WordPress plugin ecosystem - SEO, performance, security, forms, WooCommerce extensions, and membership plugins
• Experience using Screaming Frog, GTmetrix, and Ahrefs / SEMrush for SEO audits and performance analysis
• Hands-on experience with professional email setup - G Suite, Microsoft 365, cPanel Email, SMTP, SPF / DKIM / DMARC
• Proven experience managing WordPress sites on Hostinger, GoDaddy, and Bluehost - domain setup, DNS, SSL, and hosting migrations
• Familiarity with CRM and marketing tool integrations - HubSpot, Mailchimp, Zoho, ActiveCampaign
• Comfortable working in local development environments (Local by Flywheel, XAMPP) and debugging with Postman and Chrome DevTools
• Hands-on experience with Jira and/or Shortcut for Agile/Scrum task management
• Proficiency with Google Workspace for remote collaboration
• Passion for clean, maintainable, and well-documented code
• Proven ability to thrive in a structured, remote environment
• Clear communication skills - able to explain technical decisions to non-technical stakeholders
• Proactive ownership mindset - you flag problems early and come with solutions

Devasaa is a full-service Technology & Digital Marketing agency built on one belief: that the right digital strategy is a growth engine, not just a support function. Our team of creative thinkers and technical experts partners with businesses to navigate the complexities of the digital landscape - delivering targeted, high-impact solutions that solve real problems and drive measurable results. We don't just deliver projects; we build long-term partnerships that evolve with your business.