Data Strategy Senior Manager
Role details
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Tech stack
Job description
the data-sets and technology available to BTEE, understand the audiences and lead in the delivery of test, trial and strategy recommendations across paid media campaigns on addressable channels for a BT product vertical. Ownership of the Audience Pack; activation's audience source of truth for campaign utilization, ensuring this is up to date and accurate for teams. Digital Media Acceleration Project Ownership and support; You won't be just doing campaign based work and will be able to be a key stakeholder in some of BTEE's media acceleration workstreams. Supporting the capture, development and integration of BTEE data into proprietary WPP tools for Discovery, Planning, Activation and Measurement use-cases. Cross-functional Collaboration; Work closely with internal and external stakeholders to identify and deliver on technology opportunities that drive growth and optimise outcomes for the clients business. This includes our internal MarTech and AdOps team and the embedded engineering team at BTEE who build data products for paid media use-cases. Testing Champion; Owning Data Strategies testing workstream; work with internal testing leads, plus activation and analytics teams to bring forward proper methodologies for Data & Tech focused test and trials. Produce collateral for client facing case studies and share more widely with internal agency stakeholders plus in client forums. Skills and Experience At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Deep interest in Media & Technology: An understanding of and desire to learn more about data products, technology, and trends within the advertising and marketing industry with the ability to articulate complex technical concepts to both technical and non-technical stakeholders. Customer Focus: A relentless focus on client success, with a passion for delivering exceptional client experiences and driving long-term relationships. Communication Skills: Exceptional communication and relationship-building skills, as this role hinges on effective interaction with clients and agency partners. A strong presenter and communicator. Experience Digital agency-side working on a data-led role within Data & Tech, Planning or Activation, with a strong emphasis on audience-based buying, audience data management and segmentation. Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data, draw conclusions and develop actionable recommendations. Understanding of the importance of privacy first media and what that means for how we need to do things differently. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location Please read our Privacy Notice for more information on how we process the information you provide. Apply for this job* indicates a required field First Name * Last Name * Preferred First Name Email * Phone Country * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Are you currently employed by any agency within the WPP network? * Select... Current WPP Agency (if applicable) Select... Have you previously worked at a WPP Agency? * Select... Are you legally authorized to work in the country you are applying? * Select... Will you now or in the future require immigration sponsorship for employment visa status? * Select... Salary Expectations * Demographic Questions (UK)At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success. As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment. The following questions do not form part of your application, are completely optional and are not shared with our hiring teams, but we would be grateful if you would complete them to help us monitor fairness and equality across our recruitment process. What gender identity do you most closely identify with? Select... What is your sexual orientation? Select... What is your religion? Select... I identify my race/ethnicity as (select all that apply) Select... Do you consider yourself to have a disability, impairment or long-term health condition Select... 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