CRM Product Manager - High-Impact Sales Technology Transformation

Are you a CRM Product Manager who sees CRM as a value-creating product - not just a database? Do you thrive in commercial environments where sales productivity, data quality, and workflow design actually matter? If so, this contract gives you the opportunity to lead a major CRM transfo..., Are you a CRM Product Manager who sees CRM as a value-creating product - not just a database? Do you thrive in commercial environments where sales productivity, data quality, and workflow design actually matter? If so, this contract gives you the opportunity to lead a major CRM transformation with real organisational impact.

A large, complex organisation is rebuilding its Dynamics 365 CRM ecosystem, shifting towards an insight-led sales technology platform that embeds modern sales methodology and powers predictable, scalable revenue growth. This role is the single product owner for CRM - responsible for strategy, data structure, workflow design and cross-functional delivery.

What You'll Own

• Define & drive the CRM product vision and roadmap
• Translate commercial needs into scalable CRM capabilities and behaviours
• Redesign lifecycle stages, opportunity structures and reporting foundations
• Lead discovery, backlog ownership, testing, rollout and adoption
• Embed Challenger-style sales behaviours directly into CRM workflows
• Establish strong CRM governance and data quality foundations
• Partner with a CRM Technical Lead to co-design high-quality solutions
• Align stakeholders across Sales, Marketing, BI, Architecture and Technology

What Good Looks Like

• Clear, consistent lifecycle stages adopted across all sales teams
• Improved forecasting accuracy and pipeline data quality
• A CRM that supports how sales should operate - not how it used to
• Scalable, opinionated CRM foundations replacing fragmented customisation
• A trusted reporting framework for pipeline, conversion, and stage velocity
• Stable release discipline with proper change control

• Significant experience as a CRM Product Manager / Product Owner
• Strong background with Dynamics 365 CRM in commercial environments
• Deep understanding of enterprise CRM design, workflows, governance & data models
• Proven ability to drive adoption and influence senior stakeholders
• A track record of improving CRM data quality, governance and reporting
• Comfort operating in complex, cross-functional delivery environments, * Experience embedding Challenger or similar sales methodologies in CRM
• Exposure to Copilot / AI-assisted CRM workflows
• Experience working in regulated environments (healthcare, pharma etc.)

• Contract: Outside IR35
• Day Rate: £500-£550 per day
• Location: Remote with occasional travel to London or Derby for workshops or stakeholder sessions