Data and Insights Manager

£45,000 + great benefits (BUPA private healthcare, pension, life assurance, bonus & more) Are you a data-driven professional who enjoys turning customer data into meaningful insight? We're working with a well-established and growing organisation in Lytham St Annes that's expanding its Digital and IT function and is now looking for a Data & Insights Manager to join the team. This is a varied and rewarding role where you'll take ownership of customer data, helping the business better understand its customers and deliver more personalised, engaging experiences. What you'll be doing

• Making sure customer data is collected accurately and consistently across all channels
• Managing the flow of customer data between systems to ensure it's secure, reliable, and accessible
• Cleaning and analysing data to uncover trends, patterns, and insights
• Creating reports for CRM and Marketing teams to support segmentation and targeted campaigns
• Working closely with technical teams to improve data integration and quality
• Building dashboards and reports so stakeholders can easily track customer KPIs

• Experience in a data, insights, analytics, or data management role
• Knowledge of CRM and CDP platforms, ideally within a retail or customer-focused environment
• Strong SQL skills and experience with segmentation and data modelling
• Confidence working with analytics and BI tools
• A good understanding of data protection and privacy regulations
• Nice to have (but not essential): experience with Bloomreach CDP, A/B testing, or eCommerce platforms Why this role? You'll be joining a friendly, collaborative Digital team where your work will genuinely make an impact. The business values insight-led decision making and will give you the opportunity to shape how customer data is used across the organisation. This is primarily an office-based role in Lytham St Annes, with occasional flexibility to work from home. Keywords: Data & Insights Manager, Customer Data, CRM, Analytics, SQL, Excel, Lancashire, Lytham St Annes, Blackpool, Preston, Fleetwood