Partner Business Development Manager, CRM, EMEA North

ServiceNow is seeking a visionary and results-driven CRM Partner-Focused Business Development Manager to spearhead the growth of our CRM and AI-powered customer service solutions through strategic partnerships. This role is critical to unlocking the market opportunity for ServiceNow CRM, powered by Now Assist, by enabling partners to build differentiated offerings, scale rapidly, and deliver exceptional customer outcomes.

You will be responsible for shaping and executing the partner strategy for CRM, driving pipeline, building partner capability, and fostering innovation across the ecosystem., * Partner Strategy & Ecosystem Development

• Define and execute a partner-led growth strategy for ServiceNow CRM, with AI as a core differentiator.
• Identify and onboard CRM-specialized partners with the potential to scale and innovate.

• Pipeline & Market Expansion

• Drive partner-sourced pipeline for CRM and AI-powered customer workflows.
• Collaborate with sales, marketing, and partner teams to launch joint GTM initiatives and campaigns.

• AI-Driven CRM Expertise

• Build AI capability within CRM-focused partners, enabling them to deliver intelligent customer engagement solutions.
• Promote adoption of Now Assist for CRM use cases such as case summarization, intelligent routing, and virtual agent enhancements.

• Customer Success Through Partners

• Ensure partners are delivering measurable business outcomes for customers using ServiceNow CRM and AI.
• Track success metrics and support high-impact deployments.

• Innovation & Scalable Models

• Develop new engagement models and monetization strategies to help partners scale CRM offerings faster.
• Pilot co-innovation programs that showcase the power of ServiceNow CRM + AI., We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• Proven experience in CRM business development, preferably in enterprise SaaS or platform ecosystems.
• Strong understanding of CRM technologies, customer experience trends, and AI applications.
• Strategic thinker with a track record of building and scaling partner ecosystems.
• Excellent communication, collaboration, and stakeholder management skills.
• Experience working cross-functionally with product, sales, marketing, and partner teams.

ServiceNow is making the world of work, work better for people. Our cloud-based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.® We're looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.