Content Designer

Content Designer (Public Sector/GDS)

Remote (UK) Outside IR35

£350 per day

About the role

We're looking for an experienced Content Designer with a strong background in the UK public sector and GDS-aligned services to help design clear, accessible, user-centred content for complex services.

You'll work as part of a multidisciplinary team, shaping content from discovery through to live, ensuring it meets user needs, business goals and Government Digital Service (GDS) standards.

What you'll do

• Design and deliver user-centred content for digital services across the public sector
• Apply GDS content principles, the Service Standard and content patterns consistently
• Work closely with user researchers, interaction designers, developers and policy teams
• Turn complex legislation, policy and processes into clear, accessible content
• Use research, data and analytics to iterate and improve content
• Create and maintain content models, taxonomies and style guidance
• Support service assessments and contribute to continuous improvement

What we're looking for

• Proven experience as a Content Designer in the public sector
• Strong knowledge of GDS standards, the Service Manual and GOV.UK style guidance
• Experience working on services at alpha, beta and live
• Excellent writing and editing skills, with a focus on plain English and accessibility
• Confidence working with stakeholders and challenging content constructively
• Understanding of WCAG accessibility requirements and inclusive design

Nice to have

• Experience working on GOV.UK or local government platforms
• Familiarity with content management systems and design systems
• Experience supporting or preparing for GDS service assessments

• Proven experience as a Content Designer in the public sector
• Strong knowledge of GDS standards, the Service Manual and GOV.UK style guidance
• Experience working on services at alpha, beta and live
• Excellent writing and editing skills, with a focus on plain English and accessibility
• Confidence working with stakeholders and challenging content constructively
• Understanding of WCAG accessibility requirements and inclusive design

Nice to have

• Experience working on GOV.UK or local government platforms
• Familiarity with content management systems and design systems
• Experience supporting or preparing for GDS service assessments