Sr. Data Analyst (AI-Enabled)

Join our team as a Senior Data Analyst, focusing on AI-enhanced analytics to drive strategic decision-making and improve client outcomes. Your expertise will be pivotal in integrating cutting-edge technology with actionable insights. Responsibilities

• Conduct comprehensive audits to ensure proper configuration of digital analytics, tagging, and data pipelines.
• Design and implement measurement frameworks that align with business goals and strategies.
• Provide strategic advice on event-driven analytics across various platforms including web and mobile.
• Create intuitive dashboards and reports using a range of BI and visualization tools.
• Facilitate stakeholder conversations to translate business objectives into measurable insights.
• Develop and recommend data-driven strategies like A/B testing to optimize client engagement.
• Leverage AI tools to enhance analytics workflows and generate actionable insights.
• Advise clients on best practices in data collection, ensuring compliance with privacy standards.
• Mentor junior analysts and contribute to the team's growth and thought leadership initiatives.

• 6+ years of experience in digital or marketing analytics within an agency or consulting environment.
• Proficiency with Google Analytics, Google Tag Manager, and other enterprise analytics platforms.
• Hands-on experience with AI-assisted analytics and machine learning-supported insights.
• Strong skills in SQL and experience with data pipelines and cloud platforms like BigQuery and Databricks.
• Ability to manage multiple projects with precision and detail.

Preferred Skills

• Experience with product analytics tools like Amplitude and Mixpanel.
• Knowledge of additional programming languages, including Python and JavaScript, for data analysis and automation.
• Experience with consent management platforms and understanding of HIPAA compliance.
• Certifications in relevant analytics or data platforms.

As a proud proponent of diversity, equity, and inclusion, Horizontal is committed to fostering a workplace that celebrates every individual's unique contributions. We strive for equity in all our processes, creating an environment where everyone feels valued and respected.