Lead Gen Operations Analyst

As a part of the Media Operations, Technology & Intelligence (MOTI) team at Salesforce, you will support and execute operational processes that enable the paid media teams to deliver high-performing lead generation campaigns and enhance the customer journey. The role focuses on hands-on campaign activation and platform execution, helping scale operational consistency across a high volume of marketing deliverables., Lead Platform Execution & Support

• Support the day-to-day operation of the lead management platform, ensuring campaigns are executed accurately and in line with defined processes.
• Execute documented workflows for campaign setup, testing, and delivery across internal (e.g. MARS, Datorama) and external systems.
• Follow established governance and quality standards, escalating issues or deviations as required.

Campaign Management & Activation

• Build and manage campaigns within the lead management platform, ensuring accurate end-to-end setup.
• Conduct quality assurance (QA) for campaign builds, test leads, forms, and integrations prior to launch.
• Monitor active campaigns and proactively flag lead delivery or data quality issues.
• Support updates to lead goals and publisher budgets based on guidance from senior team members.

Paid Media Lead Operations Support

• Support publisher certification processes and assist with issue triage and troubleshooting.
• Validate lead data accuracy flowing into CRM systems from paid media partners.
• Partner with Lead Operations to understand lead routing requirements and lead quality feedback from Sales.
• Help maintain and share lead quality insights sourced from MARS and Lead Operations reporting.

Documentation & Process Support

• Maintain and update process documentation, runbooks, and execution guides as workflows evolve.
• Contribute to improving consistency and repeatability across campaign activation processes.

Do you have experience in Task prioritization?, Do you have a Bachelor's degree?, This is an entry-level opportunity for someone eager to develop practical experience in campaign activation, lead platform execution, and operational excellence within a global marketing environment. At Salesforce, we believe in harnessing the power of technology to drive business success. We are looking for a motivated, detail-oriented individual who enjoys structured execution, learning complex systems, and contributing to reliable, high-quality delivery., * Comfortable working in a fast-paced, operational environment with changing priorities.

• Able to manage assigned tasks independently while collaborating closely with teammates.
• Clear communicator who raises risks or issues early and seeks guidance when needed.
• Willingness to learn new systems, processes, and tools quickly.

Analytical & Problem-Solving Skills

• Strong analytical and problem-solving skills.
• Strong attention to detail with a focus on accuracy and quality.
• Ability to follow structured processes and troubleshoot basic execution issues.
• Comfortable working with data to validate outcomes and identify inconsistencies., * Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• Familiarity with CRM systems and lead management platforms is a plus.
• Ad Operations experience, such as campaign creation and ad trafficking, is a plus.
• General understanding of marketing technology concepts, including lead processors, data environments and APIs, is beneficial.
• Ability to prioritize and independently follow through on assigned tasks and projects in a fast-paced environment.
• Ability to collaborate effectively with cross-functional partners as part of delivery teams.
• You have a test-and-learn mentality and an agile way of working to continuously improve your team's products., * Gain hands-on experience in campaign activation and lead platform execution within a global marketing organization.
• Learn from experienced operators while building foundational skills in marketing operations and technology.
• Opportunity for growth as responsibilities expand with experience and capability.
• Be part of a team that values quality, consistency, and continuous improvement.