Job Title: Principal Architect - Salesforce Marketing Cloud

We are seeking a highly experienced Salesforce Marketing Cloud Principal Architect to lead the design, strategy, and implementation of enterprise-scale marketing technology solutions. This role will be responsible for defining architecture, driving digital transformation, and delivering personalized customer engagement solutions across multiple channels., As a Principal Architect, you will partner with business leaders, marketing stakeholders, and technology teams to build scalable, data-driven, and AI-enabled marketing ecosystems leveraging Salesforce Marketing Cloud and the broader Salesforce Customer 360 platform., * Define end-to-end Marketing Cloud architecture across Email Studio, Journey Builder, Automation Studio, Mobile Studio, Advertising Studio, and Personalization.

• Lead enterprise multi-cloud architecture, integrating Marketing Cloud with Sales Cloud, Service Cloud, Data Cloud, and MuleSoft.
• Establish scalable, reusable frameworks for customer journeys, segmentation, and campaign orchestration.
• Drive adoption of AI-driven marketing (Einstein, GenAI, Agentforce) for personalization and optimization.

Solution Design & Delivery

• Translate business requirements into scalable technical solutions and architecture blueprints.
• Design and implement real-time and batch data integration strategies.
• Architect customer data platforms (CDP/Data Cloud) for unified customer profiles and activation.
• Lead design of omnichannel engagement strategies (email, SMS, push, ads, web personalization).

Data & Integration

• Define data models, data governance, and identity resolution strategies.
• Architect integrations using APIs, MuleSoft, event-driven architecture, and streaming (Kafka).
• Ensure compliance with privacy regulations (GDPR, CCPA, etc.).

Leadership & Governance

• Serve as the technical authority for Marketing Cloud engagements.
• Lead architecture reviews, design governance, and best practices enforcement.
• Mentor architects, developers, and consultants across programs.
• Engage with executive stakeholders to align technology with business outcomes.

• Overall experience with marketing technology should be at minimum of 6 years.
• Candidate should be proficient in Salesforce Marketing Cloud Engagement and have experience with Marketing Cloud Account Engagement (formerly known as Pardot).
• Candidate should also have experience with non-Salesforce Marketing tools, specifically Marketo.
• Familiarity with Salesforce and integration between SFMC and CRM.
• Experience with building marketing journeys and data extensions in Marketing Cloud.
• Experience as a Product owner or system owner for marketing tools.
• Experience managing a team of engineers.
• Demonstrated ability to handle marketing tasks across a variety of sources (Web-to-Lead, online advertising, social media).
• Demonstrated ability with increasing engagement with firm clients and ability to attribute revenue / client growth with marketing efforts.
• Preferably experience in marketing for financial services and sending marketing materials to investors.
• Preferably any experience with AI innovations in marketing.
• Excellent communication skills., * 12+ years of experience in CRM/MarTech, with 5+ years in Salesforce Marketing Cloud architecture.
• Deep expertise in:

• Journey Builder, Automation Studio, Email Studio
• Contact Builder & data modeling
• AMPscript, SSJS, SQL

• Strong experience with Salesforce Data Cloud (CDP).
• Proven experience in multi-cloud Salesforce architecture.
• Hands-on experience with integration platforms (MuleSoft preferred).
• Experience designing enterprise-scale marketing solutions.
• Salesforce Certifications (preferred/expected):

• Salesforce Marketing Cloud Consultant
• Marketing Cloud Developer
• Salesforce Architect certifications (Application/System/CTA preferred)

Preferred Skills

• Experience with AI-driven marketing (Einstein, GenAI use cases).
• Knowledge of Customer Identity, Consent Management, and Data Privacy frameworks.
• Exposure to Personalization tools (Interaction Studio / Marketing Cloud Personalization).
• Experience in B2C and/or B2B marketing transformations.
• Strong understanding of Agile and DevOps practices.

Leadership Competencies

• Strategic thinking with strong business acumen
• Executive stakeholder communication
• Ability to influence cross-functional teams
• Strong mentoring and team-building capabilities

What Success Looks Like

• Delivery of scalable, high-performing marketing platforms
• Improved customer engagement and campaign ROI
• Seamless integration of data across the enterprise
• Establishment of reusable architecture frameworks and best practices

Salary: $160,000-$200,000/year Depending upon experience. You must create an Indeed account before continuing to the company website to apply