Web Designer

The Web Designer is a critical member of the Optometry Marketing Services team and is responsible for building and optimizing high-performing websites and digital assets that support measurable booking growth and retail performance for independent optometry practices., Front-End Development (40%)

• Build and optimize WordPress websites and landing pages designed to support appointment bookings and retail performance.
• Utilize HTML, CSS, and JavaScript to create high-performing, mobile-first user experiences.
• Develop and maintain scalable template systems that support standardized campaign delivery.
• Implement SEO best practices and ensure technical optimization across all builds.
• Implement and support tracking infrastructure including GA4, conversion events, UTM structures, and pixel integrations.
• Support landing page builds aligned to paid media campaigns including Google Ads and Meta.
• Ensure cross-browser compatibility and performance optimization across devices.

Design & Conversion Optimization (60%)

• Design WordPress websites using Divi and other frameworks, ensuring alignment with client branding while prioritizing user experience and conversion performance.
• Build modular design systems that allow for repeatable, efficient asset production across multiple practices.
• Translate strategic recommendations into structured activation messaging within predefined campaign templates.
• Optimize booking flows, call-to-action placement, and page structure using performance data and best practices.
• Continuously improve user experience and site structure to increase measurable outcomes.
• Select and implement visual assets that support revenue-driving service lines including clinical services, retail, contact lenses, and specialty offerings.
• Make updates to client websites while maintaining template integrity, quality, and delivery efficiency.

• 5+ years of progressive web development and web design experience preferred, ideally within a performance-driven marketing environment.
• Strong proficiency in WordPress CMS and page builders such as Divi.
• Advanced proficiency in HTML, CSS, and JavaScript.
• Demonstrated experience building conversion-focused landing pages.
• Working knowledge of GA4, conversion tracking, and digital performance metrics.
• Strong understanding of SEO principles, structured data, and evolving search technologies.
• Experience supporting paid media landing environments preferred.
• Ability to build scalable template systems rather than one-off custom sites.
• Strong visual design skills combined with a data-informed mindset.
• High attention to detail and strong ownership of output quality.
• Clear communicator who collaborates effectively within a cross-functional marketing team.

About IDOC

For more than twenty-five years, IDOC has remained committed to the success of independent optometrists, and today has emerged as a leading alliance of private optometric practice owners in the United States. Founded by an optometrist with the first-hand knowledge of private practice ownership, IDOC empowers independent owners to live the practice of their dreams. IDOC's core value of "people first, always" and focus on innovation offer a significant competitive advantage to our membership of over 3,200 optometrists - enabling them to embrace change, seize opportunity, and position their practices for long-term success. IDOC serves its members through specialized services, expert guidance from industry-admired consultants, metric-based business analytics, personal account management, member-exclusive vendor discounts and rebates, continuing education opportunities and national, regional, and local peer networking events. We are proud to be a Great Place to Work-Certified company! Check out what our employees say makes working here so great: https://www.greatplacetowork.com/certified-company/7025633.