UX Designer

Develops high-fidelity and low-fidelity design artifacts such as user flows, low-fidelity wireframes, paper prototypes, functional prototypes and high-fidelity designs to express experience concepts. Ensures usability and accessibility considerations are at the forefront of digital product design decisions. Utilizes and contributes patterns to a digital Design System, considerate of brand alignment and consistency.

Leads user research, discovery and design thinking activities to drive a collective empathy and understanding of the needs, goals and motivations of target audiences and/or users of a digital product to influence prioritization and drive experimentation; documents findings via discovery-driven artifacts (journey maps, personas, heuristic analysis reports, etc.) to effectively express and track user needs, goals, motivations and pain-points.

Works collaboratively within and across cross-functional, agile teams inclusive of Product Managers, User Interface Developers, Content Strategists, Agile Delivery Managers and Business Partners and others to establish an audience-led perspective across all, contributing to organizational UX maturity.

Proposes, guides and executes appropriate testing and experiments (A/B Testing, Usability Testing, etc.) within the scope of the product or audience journey.

With the guidance of research advisors, helps drive collaborative user research and feedback activities (such as user interviews, audience surveys, etc.) to gain a deep understanding of user needs, goals and motivations to inform top-level Product objectives and goals.

Establishes strategic, user-centered metrics, KPIs and/or OKRs to discover opportunities and measure experiments around digital experiences; working knowledge of analytics tools (Adobe Analytics, Google Analytics, etc.); ability to absorb qualitative and quantitative data to build compelling narratives that can influence and inform internal audiences.

Facilitate of effective and efficient user-centered design workshops to build empathy with user audiences, understand business objectives, identify user needs, and collaboratively ideate digital solutions and features with diverse groups.

Collaborates positively within a User Experience Design community across multiple departments; works to discover opportunities to dot connect with intentionality and a lens towards diversity in thinking, providing effective and valuable feedback on designs.