Vice President, Digital Marketing

The VP, Digital Marketing is the strategic leader of Sodexo's NORAM digital growth engine - responsible for driving brand awareness, high-quality lead generation, and reputation across all priority digital channels.

This executive sets the vision for an integrated digital ecosystem, ensuring that content, channels, martech, automation, and analytics operate in harmony to reach, engage, and convert key audiences.

You will lead theDigital Content & communication, Digital performance marketing andProject Management teams to deliver data-driven digital experiences that support business growth, improve efficiency, and elevate Sodexo's market presence.

This is a remote role with the preferred candidate residing in the Eastern or Central Time Zones

What You'll Do

Lead Digital Strategy & Growth

• Own the NORAM digital growth strategy, driving pipeline generation, MQL development, and top-of-funnel performance.

• Set the operating model for integrated, multichannel digital marketing across SEO, paid media, social, web, and marketing automation

Oversee Website & Digital Ecosystem Performance

• Govern and continuously optimize us.sodexo.com and related microsites, including UX, information architecture, content, and performance analytics.

• Implement evidence-based improvements using insights from behavior, search, and AI-driven performance trends.

Lead and Develop High-Performing Teams

• Manage and develop the Digital Content, Digital Channel Marketing, and Project Management teams, ensuring alignment with business goals and brand priorities.

Own Martech, Automation & Analytics

• Define and oversee the marketing technology stack (automation, analytics, experimentation, SEO tools).

• Standardize dashboards, reporting, and data models to demonstrate ROI and inform investment decisions.

Manage Campaign Governance & Budgets

• Set budgets, manage external partners and agencies, and ensure measurable outcomes from paid media and content operations.

Drive Cross-Functional Alignment

• Ensure tight integration with Sales, Communications, Segment Marketing, and global partners; support Sales Plays, ABM initiatives, and enterprise communication rhythms.

• Bachelor's degree in a related field or equivalent experience.

• 10+ years of digital marketing leadership experience and 10+ years of people management.

• Proven ability to lead integrated digital strategies across content, channels, automation, and analytics.

• Strong communication, presentation, and stakeholder-influencing skills.

• Experience in B2B organizations; experience in hospitality, food service, or facilities management a plus.

• Master's degree preferred.

• Demonstrated expertise with martech platforms (Pardot, HubSpot, Optimizely, etc.) and deep knowledge of digital lead-gen ecosystems.

• Proven success optimizing enterprise-scale websites and driving measurable commercial outcomes.

• Strong business acumen with the ability to translate complex market insights into actionable digital strategies.

• Leadership skills to be able to convince and influence different segment leaders (marketing, sales, operation)

• Ability to collaborate with global team on website content and design as well as martech choices/ licensing

• Business acumen to be able understand our business model and to contribute to growth, Minimum Education Requirement - Bachelor's Degree or equivalent experience

Compensation is fair and equitable, partially determined by a candidate's education level or years of relevant experience. Salary offers are based on a candidate's specific criteria, like experience, skills, education, and training. Sodexo offers a comprehensive benefits package that may include:

• Medical, Dental, Vision Care and Wellness Programs

• 401(k) Plan with Matching Contributions

• Paid Time Off and Company Holidays

• Career Growth Opportunities and Tuition Reimbursement

At Sodexo, our purpose is to create a better everyday for everyone and build a better life for all. We believe in improving the quality of life for those we serve and contributing to the economic, social, and environmental progress in the communities where we operate. Sodexo partners with clients to provide a truly memorable experience for both customers and employees alike. We do this by providing food service, catering, facilities management, and other integrated solutions worldwide.