Senior Media Analyst

• Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators

• Determine campaign data and tracking requirements - manage measurement systems for data capture and reporting

• Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation, and profiling and competitive market research)

• Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies

The Senior Media Analyst will provide analytic support and strategic recommendations for one of Spark Foundry's client accounts. This position requires an eye for numbers, intellectual curiosity, proficiency at problem solving, a strong command of online media, and an understanding of traditional media. The candidate must be a team player and responsive in a client service environment., + 1-2 years' experience within an analytics function in the marketing industry with at least 1 year experience working in online media

• Experience in the analysis of large data sets to develop insights and learnings (data mining)

• Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations

• Experience with statistical analysis software products and research design

• Knowledge of visual techniques for data analysis and presentation

• Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy

• Must feel comfortable learning new systems and tools

• Knowledge of web measurement technologies:

• Ad serving platforms (e.g. DART) and digital display campaign performance data

• Website analytics software (e.g. Adobe SiteCatalyst, Test & Target)

• Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough)

• Technical computer skills including Excel and PowerPoint

• Knowledge of statistical software packages (e.g. SPSS, SAS)

• Database analysis skills (eg. MS Access/SQL)

• Data visualization skills a plus (e.g. Tableau)

Compensation Range: $72,390- $99,960 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/01/2026.

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media., Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.