Senior Data Scientist - Marketing Analytics
Role details
Job location
Tech stack
Job description
- Partner with cross-functional stakeholders to define measurement strategies and key performance indicators for marketing campaigns
- Analyze digital marketing performance, including acquisition, reactivation, and retention metrics
- Develop and execute campaign post-mortems to evaluate effectiveness and identify optimization opportunities
- Build and maintain attribution models to connect marketing inputs (spend, impressions) to downstream outcomes (engagement, revenue)
- Design and analyze marketing funnels to uncover performance gaps and growth opportunities
- Create audience segmentation frameworks to support targeted marketing efforts
- Collaborate with data engineering and analytics teams to build scalable data pipelines, reporting solutions, and automation
- Design, implement, and maintain ETL processes for large-scale data systems
- Develop and optimize database structures and queries for efficient data access and analysis
- Present insights and recommendations to stakeholders, influencing marketing and investment decisions
- Ensure data accuracy, troubleshoot issues, and continuously improve data quality and reporting processes
Requirements
- Bachelor's degree in Computer Science, Engineering, Data Science, or a related technical field
- 8-10 years of experience in data science, analytics, or a related field
- Strong experience in marketing analytics, particularly in digital or product-focused environments
- Proficiency in SQL and at least one scripting language (e.g., Python)
- Experience working with large-scale datasets and database technologies
- Solid understanding of ETL processes and data pipeline development
- Experience building and interpreting attribution models and marketing performance metrics
- Strong analytical thinking, problem-solving, and troubleshooting skills
- Excellent written and verbal communication skills, with the ability to present insights to non-technical stakeholders
- Proven ability to influence decision-making through data-driven insights, * Experience working in gaming, entertainment, or digital product ecosystems
- Familiarity with Databricks or similar cloud-based data platforms
- Experience partnering closely with marketing and finance teams on budget planning and ROI/ROAS optimization
- Knowledge of experimentation frameworks (A/B testing) and causal inference methods
- Experience building scalable reporting dashboards and automation solutions
- Demonstrated ability to lead stakeholder conversations and drive alignment across teams
Benefits & conditions
At Blueprint, we strive to offer competitive pay that reflects the value of our team members. Compensation for this role is influenced by a variety of factors, including skills, education, responsibilities, experience, and geographic market. For candidates based in Washington State, the anticipated salary range is $140,000- $150,000 per annum. Please note that we typically do not hire new employees at the top of the posted range. Actual starting pay will be determined based on experience, skills, and internal equity. The final salary and job title may vary depending on the selected candidate's qualifications and could fall outside the stated range. Equal Opportunity Employer Blueprint Technologies, LLC is an equal employment opportunity employer. Qualified applicants are considered without regard to race, color, age, disability, sex, gender identity or expression, orientation, veteran/military status, religion, national origin, ancestry, marital, or familial status, genetic information, citizenship, or any other status protected by law. If you need assistance or a reasonable accommodation to complete the application process, please reach out to: Blueprint believe in the importance of a healthy and happy team, which is why our comprehensive benefits package includes:
- Medical, dental, and vision coverage
- Flexible Spending Account
- 401k program
- Competitive PTO offerings
- Parental Leave
- Opportunities for professional growth and development
Location : Redmond, WA Create a Job Alert Interested in building your career at Blueprint Technologies? Get future opportunities sent straight to your email. Create alert