Marketing AI Transformation Director
Role details
Job location
Tech stack
Job description
This role exists because transformation is hard, and we need someone who can bring structure to complexity-translating a wide range of ideas, inputs, and initiatives into a focused, executable plan that our teams can absorb and act on.
The Director of Marketing AI Transformation sits at the center of Salesforce Marketing's AI transformation agenda - as an operator. You'll work closely with the Marketing Enablement and Applied AI Solutions team to define, build, and scale the capabilities that will drive adoption, innovation, and impact across Marketing in a way that creates lasting behavioral change.
The work is focused on the transformation workstreams our team is leading - the ones designed to fundamentally change how campaigns are planned, built, and delivered, and how we partner with marketing teams across Salesforce. You'll own the roadmap for how those capabilities and programs roll out, how people learn to use them, how impact is understood, and how momentum is sustained over time.
You bring structure and judgment to ambiguous, fast-moving work. You know how change lands inside complex organizations. And you can translate what's being built into something people understand, get excited about, and use., Change Management & Adoption Strategy
- Lead the change management approach for AI transformation initiatives for Global Brand Marketing - ensuring teams understand what's changing, why it matters, and how to engage.
- Own the end-to-end rollout strategy: sequencing, piloting, phasing, and milestone tracking from MVP through scaled adoption.
- Translate what the Applied AI Solutions team is building into adoption plans the organization can absorb - with clear accountability and feedback loops built in.
- Partner with the applied AI Solutions lead to monitor adoption signals, surface friction early, and adjust plans to improve uptake and effectiveness.
- Establish lightweight governance to track progress, manage dependencies, and maintain momentum across workstreams.
AI Enablement Programming
- Lead the strategy for AI enablement programming - ensuring every initiative builds genuine skill and lasting habit.
- Own the design and delivery of structured learning experiences: programs like the 30-day Slackbot adoption challenge, contribution to the all-Marketing AI series, and the "How to Be an Agent Manager" curriculum.
- Curate what's most useful and accessible for a general Marketing audience - balancing quality, clarity, and practical applicability over volume or technical complexity.
- Build feedback and iteration loops that keep programs improving and connected to what people actually need.
Grassroots Capability Launches
- Partner with Central Marketing AI Enablement Lead on the Marketing AI Champions program as the early-adopter engine for new capability launches - from initial rollout through phased expansion.
- Own the rollout model for grassroots AI tools: intake, developing proof of concepts, piloting, feedback capture, and scaling criteria.
- Maintain a curated library of Skills, Playbooks, and general-purpose AI tools that the broader Marketing org can use and build on.
Marketing AI Centre of Excellence
- Stand up and run the Marketing AI CoE - including stakeholder intake, prioritization frameworks, and roadmap governance.
- Surface and synthesize business requirements from Field, Channel, and Product Marketing, and ensure they're driving what gets built and in what order.
Vendor & Partner Management
- Manage vendor relationships - including Writer - to maximize impact across post-sales implementation and capability development.
- Act as the connective thread between what vendors are building and what Marketing needs, ensuring full value from our AI investments.
Internal & Executive Communications
- Own how we communicate this transformation internally - to the CMO, senior marketing leadership, and the broader org.
- Build the cadences, artifacts, and narrative that keep stakeholders aligned, confident, and engaged in the work we're driving.
Requirements
- 10+ years in marketing, marketing enablement, customer enablement, org change management or similar roles in complex, matrixed environments
- Deep experience making change land inside large organizations - designing programs and getting them adopted
- Proven track record leading cross-functional initiatives from prioritization through scaled rollout
- Strong executive communication skills - you can write a tight narrative, build a compelling update, and manage upward with confidence
- Comfort with ambiguity, trade-offs, and moving fast without losing rigor
- Genuine curiosity about AI tools and agentic workflows - understanding them well enough to champion them credibly
- A systems thinker who cares about making others successful
Benefits & conditions
benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $164,000 - $261,500 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.
