Commerce Media Designer
Role details
Job location
Tech stack
Job description
Condé Nast is seeking a Commerce Media Designer to be the engine room for our paid social creative for commerce media, focusing on the strategic assembly and storyboarding of high-performance ads. The ideal candidate has a background in designing assets for e-commerce, retail, or affiliate-heavy brands.
Rather than building core assets from scratch, the Commerce Media Designer's role is to take existing footage, brand elements and campaign concepts then remix them into platform-native stories that convert. This role will bridge the gap between aesthetic design and hard performance data and is an expert in what makes a user stop scrolling.
Responsibilities
- Ad Storyboarding & Mapping: Take high-level campaign concepts and map them into detailed, frame-by-frame storyboards for Meta and potentially other platforms.
- Creative Testing & Adaptation: Execute "sprints" of ad variations, taking a single approved concept and testing 10+ different ways to open the video (hooks), various closing messages (CTAs), and different edit speeds to see what resonates best with the audience.
- Platform Translation: Reshape core campaign narratives to feel "native" to specific placements (ie: turning a polished Meta ad into a lo-fi, creator-style TikTok storyboard).
- Conversion-Driven Motion: Design and animate "functional" graphics such as text overlays that call out a customer's problem, kinetic captions that keep the viewer engaged, and clear price/offer animations. All built specifically to encourage the user to click.
- The "Hook" Lab: Regularly participate in concepting sessions to pitch new visual hooks and creative angles based on current platform trends and performance feedback loops.
- Template & Toolkit Evolution: Build and manage a library of reusable layouts, typography styles, and motion presets. This will enable efficiently plugging in new assets and storyboards without starting from zero every time.
- Performance-Based Tweaks: Use "what's working" data to improve existing ads, whether that's redesigning the first 3 seconds of a video to be more engaging or rearranging a static pin so the most important information is seen first.
Requirements
- 3-5 years of experience in a social-first design or agency environment, with a heavy focus on paid media/performance creative.
- Strong Visual Storyteller: Ability to storyboard a 15-second narrative that captures attention in the first 3 seconds.
- Editing & Motion Proficiency: Solid skills in Premiere/After Effects, specifically for short-form ad patterns (fast cuts, text-safe zones, and rhythmic pacing).
- Conversion Mindset: Understanding of design fundamentals (hierarchy, type, color) but know when to prioritize "clarity over cleverness" to drive a sale.
- Agile & Collaborative: Comfortability working in an iterative "sprint" environment where creativity is tested, killed, or scaled weekly.
- Technical Precision: A meticulous eye for platform specs, aspect ratios, and ensuring "UI-safe" designs across all social channels.
Benefits & conditions
The expected base salary range for this position is from $62,000 - $90,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.
In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation