Social Media Specialist
Role details
Job location
Tech stack
Job description
Our work is fast-paced, creative, and deeply impactful. We operate like a high-growth startup and collaborate with major creators, brands, and partners to bring awareness to food insecurity and food waste. We are looking for team members who are driven, adaptable, and passionate about making a meaningful difference. Reporting Relationship Reports to: Marketing Director Collaborates with: Marketing & Content Team, Executive Leadership, External Partners, Community Engagement team, and other departments as necessary. Role Overview The Social Media Specialist will help shape and grow Sharing Excess's digital presence, with a primary focus on Instagram and TikTok. This role is responsible for creating engaging content, capturing in-the-field storytelling, and driving audience growth through creative, trend-aware strategies. You will be a key voice of the brand-bringing energy, authenticity, and empathy to every piece of content while helping translate real-world impact into compelling digital storytelling. Responsibilities Include
- Create, develop, and post engaging content across Instagram and TikTok
- Capture in-person content at food rescues, community events, and pop-ups
- Collaborate with the content team on editing and polishing video/photo content
- Post and manage Instagram Stories, including live and behind-the-scenes coverage
- Monitor social media trends and creatively "newsjack" relevant moments
- Track and report on content performance to inform strategy and growth
- Support campaign execution for awareness and fundraising initiatives
- Contribute to content calendars and overall social media strategy
- Help grow audience engagement, reach, and brand visibility
- Represent the Sharing Excess voice: bold, young, empathetic, and mission-driven
Requirements
- Experience creating content for social media platforms (especially Instagram and TikTok)
- Strong understanding of social media trends, formats, and audience engagement
- Social Media optimized Video editing and content production skills
- Ability to capture content in dynamic, real-world environments
- Strong communication and collaboration skills
- Comfort working in a fast-paced, startup-style environment
It's Amazing If You Also Have
- Experience filming and editing short-form video content
- A strong personal or professional social media presence
- Experience covering live events or creating in-the-field content
- A strong sense of storytelling and visual creativity
- Familiarity with analytics tools and performance tracking
You'll Be Successful If
- You are creative, proactive, and constantly generating new ideas
- You are comfortable being in the field and capturing content in real time
- You stay on top of trends and know how to adapt them to a mission-driven brand
- You are organized and able to manage multiple content streams
- You care deeply about the mission and want to help amplify impact, About the Role We are looking for a creative and detail-oriented Social Media Specialist (YouTube) to manage, grow, and optimize our YouTube channel. This role focuses on content…
- 1 month ago
