Winning talents through play - Corporate Gaming with AKEYI

What if your job application was a game instead of a test? See how companies are winning talent by replacing 'Apply Now' with 'Play Now'.

#1about 3 minutes

Overcoming the challenges of modern talent acquisition

Traditional recruiting methods like job listings are failing in a competitive employee-driven market where companies must stand out.

#2about 2 minutes

Shifting from a test to an invitation to play

Replacing the intimidating "Apply Now" button with "Play Now" creates a low-pressure, informal way for candidates to actively engage with a company's culture.

#3about 3 minutes

How gamification fits into the recruiting process

Games are used at the top of the funnel to capture attention and differentiate a company from generic content, simplifying complex processes into engaging tasks.

#4about 3 minutes

Real-world examples of gamified recruiting campaigns

Case studies from a bank, a clinic, and a hardware store demonstrate how customized games can attract diverse talent, from apprentices to experienced doctors.

#5about 1 minute

Integrating games without complex IT overhead

The platform operates as a standalone solution that redirects successful players to the company's career page, avoiding data security issues and complex system integrations.

#6about 2 minutes

Lowering barriers with accessible web-based games

By using web applications and QR codes instead of requiring app downloads or sign-ups, companies can provide instant, frictionless access to their games.

#7about 4 minutes

Boosting candidate engagement time and memorability

Gamification increases average candidate interaction time from a few seconds to over five minutes, creating a memorable and positive brand impression.

#8about 5 minutes

Effective marketing channels for recruiting games

Promoting recruiting games through a mix of digital channels like social media reels and analog methods like postcards creates a unique and effective marketing strategy.

#9about 5 minutes

Q&A on company adoption and game design

The discussion covers how even traditional industries adopt gamification, the positive feedback from applicants, and the design philosophy of creating positive, "no-lose" experiences.