It’s easy to create a good looking product, but what about a useful one?

Your UI looks great, but is it actually usable? Learn the difference between a pretty interface and a product that people genuinely love to use.

#1about 11 minutes

Differentiating between user experience and user interface

The core difference between UI and UX is explained using the iceberg analogy, where UI is the visible tip and UX is the massive foundation beneath.

#2about 6 minutes

Introduction to the 10 usability heuristics

An introduction to the concept of heuristics as a set of rules for making decisions, focusing on the 10 usability heuristics from Nielsen and Norman.

#3about 6 minutes

Applying the first five usability heuristics

The first five Nielsen Norman Group heuristics are explained, covering system status visibility, real-world matching, user control, consistency, and error prevention.

#4about 3 minutes

Applying the final five usability heuristics

The remaining five Nielsen Norman Group heuristics are detailed, focusing on recognition over recall, flexibility for different users, and minimal design.

#5about 3 minutes

Helping users with errors and documentation

The final two heuristics cover helping users recognize, diagnose, and recover from errors, as well as the importance of providing clear help and documentation.

#6about 3 minutes

Key do's and don'ts for effective UX research

Practical advice for UX includes observing what users do rather than say, avoiding the highest paid person's opinion (HiPPO), and leveraging insights from customer support.

#7about 2 minutes

Adopting a good designer and developer mindset

A good designer mindset involves listening to everyone and questioning the status quo, whereas a bad mindset involves making assumptions and working in isolation.

#8about 1 minute

Handling rebranding and AI in product design

When rebranding, changes should be introduced slowly to avoid alienating users, and the speaker discusses challenges in designing for AI-generated content.