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World Congress 2026 Europe - Virtual Stage • Jul 2, 2026 • Session details

Designing AI-first products: When the interface is no longer the product

Ekaterina Streltsova

Without persistent memory, an AI system is just a new employee starting fresh every day. Learn to design invisible, agentic software where trust replaces the traditional user interface.

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#1 about 5 min

Shifting from deterministic interfaces to non-deterministic surfaces

Traditional software relies on deterministic click-based interfaces, whereas AI-first products utilize dynamic reasoning surfaces to interpret user goals.

#2 about 3 min

Understanding the technical stack of an AI reasoning system

The AI product stack requires orchestrating user intent, language models, memory, and actionable tools rather than just interface components.

#3 about 4 min

Designing user experiences without traditional user interfaces

Minimizing UI visibility necessitates mastering clarity, conversational flow, progressive disclosure, feedback loops, graceful failure, and user agency.

#4 about 4 min

Building trust and transparency into AI interactions

Unpredictable model failures require surfacing reasoning, calibrating confidence, keeping humans in the loop, and providing auditable trails to maintain user trust.

#5 about 4 min

Analyzing real-world patterns in successful AI products

Case studies from GitHub Copilot, Notion, Cursor, and Perplexity demonstrate how ambient assistance and co-authoring models augment rather than replace human ownership.

#6 about 4 min

Adapting product design for proactive and agentic AI

The transition to agentic systems shifts design focus from navigating predefined flows to defining objectives, handling uncertainty, and managing autonomous delegation.

Matching moments

2:11 min

The shift from predictable UX to adaptive AI experiences

Madalena Costa Madalena Costa · Europe 2026 Virtual

2:21 min

Transitioning from AI co-pilots to AI-native products

Jordan Tigani Jordan Tigani · WWC Europe 2026

4:38 min

Designing user experiences defensively against AI application failures

Krzysztof Cieślak Krzysztof Cieślak · WWC 2024

3:46 min

Designing AI interfaces for user autonomy and control

Christoph Bräunlein Christoph Bräunlein +3 · WWC 2025

4:08 min

Transitioning software engineering teams to AI-native development workflows

Florian Deter Florian Deter +4 · WWC Europe 2026

2:02 min

Redefining the software architect role for AI pipelines

Ingo Eichhorst Ingo Eichhorst · WWC Europe 2026

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