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WeAreDevelopers LIVE • Nov 17, 2023

Building Products in the era of GenAI

Julian Joseph

Building successful GenAI products is no longer about training specialized models. It requires swift API integration, rigorous software engineering, and a relentless ship-to-learn mindset.

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#1 about 5 min

Evolving communication and the arrival of generative AI

From the invention of the telephone to the personal computer, generative AI acts as the missing piece that democratizes complex information parsing.

#2 about 5 min

Moving from accurate predictions to judgement-based models

Reinforcement learning from human feedback allows models to evaluate context and apply practical judgement rather than just outputting statistical probabilities.

#3 about 2 min

Simplifying product integration with generative AI libraries

Development has shifted towards function calling and frameworks like Langchain to easily connect foundational models to complex enterprise workflows.

#4 about 5 min

Solving enterprise information overload with generative AI

Large language models organize chaotic communication streams and assist users with pattern detection across multiple formats.

#5 about 5 min

Building tools on foundational models and vector databases

Open-source networks and managed vector databases eliminate the need for extensive proprietary training when deploying generic AI systems.

#6 about 4 min

Navigating missing roles and uncertain development operations

Rapidly evolving API limits and unexpected breaking changes require developers who are highly motivated to constantly unlearn and fix fragile integrations.

#7 about 5 min

Adopting a ship-to-learn framework for AI products

Releasing highly iterative features to early power users enables product teams to gather rapid consumer feedback before application interfaces shift.

#8 about 2 min

Driving organic application growth through user delight

Focusing directly on a seamless user experience drives organic, sustainable platform growth without relying on aggressive product marketing.

#9 about 6 min

Scaling enterprise value via a unified AI platform

Reusing centralized search capabilities and database APIs across distinct teams accelerates product delivery while eliminating redundant technical work.

#10 about 7 min

Designing domain-specific systems with ethical data guardrails

Health and telecom applications face strict privacy regulations requiring structured masking, robust data quality tests, and ethical governance before development begins.

#11 about 4 min

Establishing a structured framework for enterprise AI

Organizations must solidify business strategy, construct a scalable privacy-aware cloud architecture, and secure flexible talent before attempting to launch an AI platform.

#12 about 3 min

Fostering software innovation by embracing generative failures

Sharing flawed results like distorted machine-generated video outputs normalizes iteration and encourages cross-functional teams to experiment openly with unknown APIs.

#13 about 3 min

Accelerating adoption with human language programming models

Treating English as the primary interaction language allows teams to seamlessly link functional calling systems and prompt management frameworks into dynamic workflows.

#14 about 3 min

Becoming early adopters of enterprise artificial intelligence

Upskilling immediate teams and preparing existing corporate data infrastructures today builds necessary readiness for capitalizing on eventual high-value operational use cases.

#15 about 4 min

Enhancing enterprise model accuracy using transfer learning

Fine-tuning foundation models with proprietary domain records maximizes operational efficiency and ensures specific corporate translations strictly adhere to localized business nuances.

#16 about 2 min

Rapidly validating generative product ideas in production

Isolating core interface features and releasing them to a small subset of power users immediately provides qualitative validation before investing deeply in complex testing.

#17 about 2 min

Predicting autonomous personalization in future artificial intelligence

Upcoming evolutions emphasizing wearable audio configurations and customizable instructions will likely shift simple conversational interfaces into deeply integrated autonomous systemic assistants.

Matching moments

3:33 min

Crucial lessons for deploying generative AI in enterprises

Alexander Trusheim Alexander Trusheim +1 · World Congress 2025

3:13 min

Embedding generative AI in enterprise software platforms

Mike Butcher Mike Butcher +3 · World Congress 2024

2:52 min

Scaling generative AI use cases across large enterprises

Mike Butcher Mike Butcher +3 · World Congress 2024

2:42 min

Navigating generative AI adoption in enterprises

Chris Heilmann +2 · LIVE

1:25 min

Expanding AI across the product development lifecycle

Daniel Geisel Daniel Geisel +1 · World Congress 2026 Europe

1:46 min

Growth forecasts and core principles for AI-driven product design

Madalena Costa Madalena Costa · World Congress 2024

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Upcoming sessions on this topic

Open session

World Congress 2026 North America

September 24, 2026 · 16:50–17:20

Mainstage

Building AI Products vs. Building With AI

Aparna Dhinakaran, Rukmini Reddy, Tamar Bercovici

Aparna Dhinakaran
Rukmini Reddy
Tamar Bercovici
Open session

World Congress 2026 North America

September 23, 2026 · 10:00–17:00

Stage 11

Building Stuff with GenAI - The Open Minded Workshop beyond OpenAI

Andreas Erben

CTO for Applied AI and Metaverse at daenet

Andreas Erben
Open session

World Congress 2026 North America

September 25, 2026 · 16:50–17:20

Outdoor Stage

Beyond the Code: Human-AI Synergies in Product Development

Ajita Kanchivakam Ananth

Staff Technical Program Manager at Google

Ajita Kanchivakam Ananth
Open session

World Congress 2026 North America

September 25, 2026 · 14:10–14:40

Stage 1

The Broken Rung: How AI is Rebuilding Software Development from the Ground Up

Tomislav Tipurić

Chief Technology Officer, Nephos

Tomislav Tipurić
Open session

World Congress 2026 North America

September 25, 2026 · 09:00–09:30

Mainstage

Building AI that fits your business

Benny Chen

Co-Founder of Fireworks

Benny Chen
Open session

World Congress 2026 North America

September 23, 2026 · 10:00–17:00

Stage 13

Building Pragmatic AI: 10 AI Features Your Users Actually Want

Jonathan "J." Tower

.NET Foundation Board | 12x Microsoft MVP | Founder & Consultant

Jonathan "J." Tower

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