What if your hackathon project didn't just win a prize, but was actually built and shipped? REWE Group explains how they make it happen.
#1about 2 minutes
Defining the first retail hackathon in Austria
The hackathon focuses on solving real-world retail problems, like in-store navigation, using technologies such as AI, machine learning, and augmented reality.
#2about 4 minutes
Understanding the hackathon's open tech stack and rules
Participants have an open choice of technology with provided Google Cloud workspaces, and AI code assistants like Gemini and Copilot are permitted.
#3about 2 minutes
Exploring the two-day agenda and diverse team composition
The event features challenge pitches from different business units, one and a half days of coding, and encourages collaboration between internal and external developers in mixed teams.
#4about 2 minutes
Managing data security and diverse retail challenges
Participants work with provided test data in a secure, isolated environment and tackle diverse challenges from logistics, e-commerce, and in-store operations.
#5about 2 minutes
Comparing logistics of online versus physical retail
The core difference between an online giant like Amazon and a traditional retailer is the logistics model, focusing on store replenishment rather than direct-to-consumer warehouse fulfillment.
#6about 4 minutes
Inside the hybrid work model and developer platform
REWE operates on a hybrid work model and supports its developers with a centralized platform that automates infrastructure provisioning and provides project blueprints.
#7about 1 minute
Turning hackathon prototypes into real-world products
Beyond networking, the hackathon's primary goal is to foster innovation, with the winning team getting the opportunity to develop their prototype further in dedicated sprints.
#8about 3 minutes
Hiring philosophy and the modern European workplace
The company is actively hiring and contrasts the European "people first" work culture, which prioritizes stability and retention, with the more volatile US tech environment.
#9about 2 minutes
Event scale, on-site experts, and participant support
The hackathon will host around 80 participants in 14 teams, with on-site support from Google experts and internal business specialists to guide them.
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