Software defines the vehicle: Why customers and developers will love cars even more

Cars are on the verge of becoming one of the most exciting tech products ever – with hyper-personal AI-based digital assistants, new entertainment experiences and automated driving. Making rides safer, more comfortable and more sustainable. The foundation for this new mobility experience: software. As CEO of Volkswagen Group’s software company CARIAD, Peter Bosch will discuss the necessary step changes on the way to the software-defined vehicle (SDV). With insights from one of the largest automotive manufacturers in the world, he will present the drivers that will make the SDV a reality – and how it will turn cars into a completely new experience for customers and developers alike.