Designing the intelligence layer: The future of products beyond interfaces
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Madalena Costa
Human x Intelligent
Founder
Designing AI-first products: When the interface is no longer the product
What this session covers
This talk explores what changes in UX practice when intelligence, not interface, becomes the core product. Instead of designing screens first, AI-first products require designers to shape behaviours, expectations, and trust. The session reframes familiar UX methods for products where outputs are probabilistic, adaptive, and sometimes wrong.
World Congress 2026 Europe - Virtual Stage
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