Why Eastern Europe Has More Women Developers — and What the West Can Learn
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Adela Georgescu
BMW Techworks Romania
Software Engineer
In many European companies, salary budgets are capped, but expectations are not. On this session I can show how companies retain critical talent without increasing fixed costs, by redesigning incentives, recognition, growth, and reward logic. With smarter reward architecture and prioritization.
World Congress 2026 Europe - Virtual Stage
Adela Georgescu
BMW Techworks Romania
Software Engineer
Anastasiia Shabalina
makemeHEARD
Founder and CEO
Christoph Marckx
Cegeka
Coaching Coordinator
Olga Dobzhynska
GR8_TECH
Employer Brand Team Lead