Super scaling for the Super Bowl: How to survive 30 million users hitting your backend in 30 minutes

The Super Bowl attracts millions of viewers, and an unprecedented surge in ad traffic. One of adjoe partners secured an advertising slot, requiring us to be prepared for 30M users hitting our backend in less than an hour. We relied on load testing, application optimizations, pre-scaling and increased cloud quotas to withstand extreme loads. Learn how we scaled an ultra-resilient Golang backend to successfully handle traffic spike at one of the biggest events in the world.