World Congress 2026 North America

September 23–25, 2026 · San José, CA

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What this session covers

The gap between companies that use AI and companies that win with it keeps widening - and the technology is not what separates them. Models, tools, and infrastructure are available to everyone; what can’t be bought is the judgment on top: where AI should change the business first, how big to bet and when, how to lead an organization through the change, and when to walk away from what isn’t working. What the winners do differently across strategy, product, and people - and the expensive lessons behind it.

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