Shipping AI Features People Actually Use

Every product now has AI features. Most of them go unused. Enterprises buy copilots that employees ignore, consumer apps ship AI that users try once, and roadmaps fill with capabilities nobody asked for. The gap between shipping AI and getting people to actually use it has become the defining product problem of the AI era. How teams decide which AI features to build, how they drive real adoption instead of demo applause, and what they killed along the way.