Principal, Content Transformation & Strategy

The Principal, Content Transformation & Strategy, will be responsible for providing functional expertise in customer-centric content development to communicate the value proposition of Adobe’s enterprise solutions as well as how Adobe’s Digital Strategy Group (DSG) drives enterprise impact. Reporting to the Director, Customer Innovation & Strategy, within DSG, this person will play a critical role in helping elevate and scale how DSG and Adobe’s enterprise sales teams articulate Adobe’s story to key customers-translating complex capabilities and workflows into clear, compelling, and differentiated narratives that resonate with executive decision makers and accelerate sales momentum.

This individual will partner across DSG, enterprise sales, product leaders and specialists, product marketing, enterprise marketing, and enablement teams to drive consistency, quality, and impact of enterprise messaging across the field. The role is highly cross-functional and requires a blend of strategic thinking, content development excellence, and executional rigor.

Responsibilities include but are not limited to:

Strategic storytelling & enterprise messaging

• Help define and evolve DSG’s storytelling framework, ensuring alignment to Adobe’s broader narrative while tailoring for account-level conversations
• Translate complex product capabilities, industry perspectives, and strategic initiatives into clear, concise, and compelling customer-specific narratives
• Partner with DSG and account teams to shape narratives and messaging that differentiate Adobe and move opportunities forward
• Ensure consistency and quality across all strategic content, establishing standards, templates, and best practices
• Provide on-demand storytelling support for high-priority accounts and strategic deals
• Stay current on industry trends and competitive narratives to ensure Adobe remains differentiated and relevant in customer conversations

Content transformation & scalability

• Help transform DSG content into scalable, reusable, and modular assets that can be easily adopted across industries, regions, and teams
• Help redefine how content is created, maintained, and shared-focusing on simplification, clarity, and usability
• Build frameworks that enable rapid customization of content for industries, use cases, and customer maturity levels
• Develop and drive content strategy for customer-facing insights and internal DSG-developed self-service platforms, including user documentation and training modules
• Collaborate on customer workshop development and readout materials
• Identify gaps in current content strategy and drive net-new content development aligned to key business priorities

Enablement & adoption

• Partner with enablement teams to deliver custom training for DSG to ensure strategic understanding of new capabilities, sales plays, and customer profiles
• Lead DSG training to ensure adoption of storytelling frameworks and content assets
• Gather feedback from DSG and the field to continuously refine messaging and improve real-world usability and impact

If you are a problem solver with a passion for storytelling, content strategy, and driving customer impact at scale, we’d love to hear from you.

• Bachelor’s degree or equivalent experience in communications-related field (e.g., English, journalism, marketing)
• 10+ years of experience in content strategy, user-centered technical communications, enterprise messaging, product marketing, or a related function
• Experience with sales enablement and technical training in an enterprise organization strongly desired
• Excellent communication skills with the exceptional ability to translate complex ideas into simple, engaging, and actionable narratives
• Proven experience developing executive-level content and customer-facing materials (e.g., presentations, proposals, whitepapers)
• Experience working in cross-functional, global environments with the ability to align diverse perspectives
• Strong attention to detail and commitment to high-quality, polished outputs
• Self-starter with the ability to operate in a fast-paced, evolving environment and drive ambiguity to clarity

• Familiarity with Adobe’s product portfolio-or similar technology platforms-a strong plus

• Love of-or acceptance of-Oxford commas and sentence case as corporate style

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,900 – $271,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $187,500 - $271,500 In New York, the pay range for this position is $187,500 - $271,500

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

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At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create., At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.