Funnel & GoHighLevel Operations Specialist

We are seeking a highly skilled Funnel & GoHighLevel Operations Specialist to own and optimize the backend systems that power our marketing and sales engine.

This is not a traditional administrative role. We need someone who understands the entire customer journey, from lead generation to booked appointments and post-sale follow-up, and can proactively build, maintain, and improve the systems that support growth at scale., * Own and maintain GoHighLevel workflows, automations, pipelines, calendars, tags, custom fields, forms, surveys, triggers, and opportunities.

• Build, test, and optimize registration flows, thank-you pages, appointment booking sequences, reminder campaigns, no-show automations, rebooking flows, and sales follow-up processes.
• Manage SMS and email automations for webinars, masterclasses, promotions, appointment reminders, retargeting campaigns, and post-event communication.
• Maintain clean CRM segmentation and tagging based on provider, funnel, campaign, event date, lead source, appointment status, purchase behavior, and follow-up stage.
• Configure and QA UTM tracking, hidden fields, source attribution, forms, and CRM handoffs.
• Troubleshoot workflow failures, duplicate messaging, incorrect tags, missed reminders, calendar conflicts, trigger errors, and lead routing issues.
• Test every funnel prior to launch to ensure seamless lead flow from opt-in through appointment booking and sales follow-up.
• Develop SOPs, naming conventions, workflow documentation, and system maps.
• Collaborate closely with marketing, paid advertising, analytics, scheduling, concierge, call center, and leadership teams., Success in this role will be measured by:
• Fewer broken workflows and system issues
• Accurate lead tagging and segmentation
• Clean source attribution and tracking
• Reduced duplicate communications
• Improved appointment booking and reminder flows
• Seamless handoff from lead to scheduled consultation
• Faster funnel deployment timelines
• Well-documented and scalable operational systems

What We Look For in an A-Player

We are looking for someone who does not wait to be told when something is broken.

You proactively test systems, identify gaps, document processes, and implement improvements before issues impact the team or our customers. You think critically about the entire customer experience and take ownership of building reliable, scalable systems that support business growth.

If you thrive in fast-paced environments, enjoy solving complex operational challenges, and love creating order from complexity, we’d love to hear from you.

Pay: $55,000.00 - $65,000.00 per year

The ideal candidate is detail-oriented, technically proficient, and naturally curious about identifying bottlenecks, troubleshooting issues, and implementing solutions before they impact the customer experience., * Extensive experience with Go High Level

• Workflow and automation development
• Funnel creation and optimization
• CRM organization and management
• SMS and email automation systems
• Calendar and appointment flow setup
• UTM and source attribution tracking
• Strong troubleshooting and problem-solving skills
• Exceptional attention to detail
• Ability to execute quickly while maintaining accuracy

Technical Experience Required

• GoHighLevel
• Zapier
• Meta Lead Tracking
• Twilio
• Mailgun
• ClickFunnels
• Stripe
• Zoom
• Looker Studio (or similar reporting platforms)
• Google Sheets

Preferred Qualifications

• Experience in healthcare, wellness, or functional medicine organizations
• Experience supporting webinar or masterclass funnels
• Familiarity with high-volume lead generation and appointment-based sales processes

$55,000 - $65,000 a year - Full-time, Contract