Go High Level-CRM-Email Automation Specialist

We are looking for an experienced GoHighLevel specialist who can build reliable systems, maintain clean client accounts, automate lead follow-up, and ensure that leads move through the correct pipelines without being lost.

This position requires real GoHighLevel experience. It is not a general virtual assistant or basic email-marketing role.

Primary Responsibilities

• Build and maintain GoHighLevel client subaccounts
• Build pipelines and opportunity stages
• Create lead-routing systems
• Build email and SMS follow-up workflows
• Build missed-call text-back systems
• Build appointment confirmations and reminders
• Build no-show and rescheduling workflows
• Create long-term lead-nurture campaigns
• Configure calendars, forms, surveys, triggers, tags, and custom fields
• Connect Meta and Google lead sources to the CRM
• Troubleshoot broken workflows, triggers, integrations, and notifications
• Maintain clean contact records and pipeline organization
• Build internal alerts and task assignments
• Create campaign reporting and operational dashboards
• Test every workflow before launch
• Document every automation and account change
• Coordinate with HGC’s advertising, website, sales, and appointment-setting teams
• Monitor email deliverability and system health
• Escalate failures or lost-lead risks immediately, A successful specialist will:
• Build workflows that operate reliably
• Prevent leads from being lost
• Improve lead-response speed
• Improve appointment-booking and show-up rates
• Keep pipelines clean and accurate
• Detect automation failures quickly
• Document all systems clearly
• Communicate proactively
• Make the CRM easy for the rest of the HGC team to use

Candidate Evaluation

Final candidates may be asked to complete a paid GoHighLevel test that includes:

• Building a lead-capture workflow
• Assigning the lead to the correct pipeline stage
• Sending an immediate text and email
• Creating follow-up steps based on whether the lead responds
• Creating an appointment reminder
• Creating an internal notification
• Explaining how the workflow was tested

The system must be organized, clearly named, easy to understand, and safe to modify.

Compensation

Contract compensation will be based on experience, project complexity, maintenance responsibilities, and the number of assigned client accounts.

This role can develop into a long-term position managing CRM systems across HGC Media’s growing client portfolio.

• At least two years of hands-on GoHighLevel experience
• Experience building multi-step workflows
• Experience with email and SMS automation
• Experience creating pipelines and opportunity stages
• Experience with calendars, forms, triggers, tags, and custom fields
• Strong understanding of lead journeys and appointment funnels
• Ability to test and troubleshoot automation logic
• Strong organizational and documentation skills
• Ability to work independently and communicate clearly

Preferred Experience

• Experience with Zapier, Make, webhooks, or APIs
• Experience with agency-level GoHighLevel accounts
• Experience supporting local service businesses
• Experience with email-domain setup and deliverability
• Experience with lead attribution
• Basic HTML email experience
• Experience building reporting dashboards
• Experience working with appointment setters and sales teams, * Screenshots or walkthroughs of systems you have built, with confidential information removed
• Examples of workflows, pipelines, or automations you have created
• The integrations you have experience using
• Two references or case studies when available
• Your current availability
• Your preferred contractor compensation structure

HGC Media Remote $500 - $5,000 a month - Contract