Salesforce Marketing Cloud Specialist

• Administer and maintain Salesforce CRM and Salesforce Marketing Cloud environments.
• Design, build, and manage automated marketing campaigns using Journey Builder, Automation Studio, and Email Studio.
• Gather business requirements and recommend system enhancements and process improvements.
• Provide end-user support, troubleshoot issues, and ensure high levels of user satisfaction.
• Create and maintain user profiles, roles, permissions, sharing rules, and queues.
• Develop and deliver user training sessions and maintain training documentation.
• Collaborate with stakeholders to create target audiences, marketing journeys, and automated communication workflows.
• Maintain data integrity through audits, deduplication, data imports, and quality assurance processes.
• Generate reports, dashboards, and campaign performance metrics to support business decisions.
• Assist with system testing, release management, and evaluation of new Salesforce and Marketing Cloud features.
• Document processes, procedures, and best practices to support ongoing operations.

• Bachelor’s degree in Business, Marketing, Information Systems, Computer Science, or a related field.
• 3-5+ years of Salesforce CRM administration experience.
• 3-5+ years of Salesforce Marketing Cloud experience.
• Hands-on experience with Journey Builder, Automation Studio, and Email Studio.
• Experience supporting users, delivering training, and gathering business requirements.
• Strong analytical, problem-solving, and communication skills.
• Experience with reporting, data management, and marketing automation.

Preferred Qualifications:

• Salesforce Administrator Certification.
• Marketing Cloud Administrator Certification.
• Experience in Higher Education, Nonprofit, Fundraising, or Advancement environments.
• Knowledge of CRM best practices, email marketing, and campaign analytics.

3.53.5 out of 5 stars Boston, MA 02133 Hybrid work $35 - $38 an hour - Contract