eCommerce Product Content Analyst

We are looking for a seasoned eCommerce Product Content Analyst who has a passion for driving conversion and enhancing brand presence across digital platforms. This pivotal role involves the creation of best-in-class Product Detail Pages (PDPs), managing a content roadmap across leading brands, and ensuring that the brands digital shelf is optimized to exceed performance metrics. You will also spearhead new product launches and content enhancements, leveraging a mix of analytical prowess and creative flair to significantly impact company’s bottom line.

How will you add value to the team: Content Strategy and Optimization:

• Drive conversion through the strategic creation of engaging PDPs and captivating brand stores.

• Build and project manage the content roadmap, including video, imagery, enhanced brand content, and SEO content across all retailers for new product launches and enhancements.

• Partner with syndicated content providers (e.g., Salsify) to push content to retailer sites via API and provide content to non-connected sites.

• Conduct continuous content audits in collaboration with the Digital Shelf Manager and external agencies, sharing findings with local and global brand teams.

• Optimize digital shelf presence and brand performance by analysing content features that drive sales lift and rank using tools like Profitero, Clavis, and Vendor Central.

• Utilize A/B testing to measure the effectiveness of PDP content, both imagery, and text.

• Collaborate closely with the Digital Shelf Strategy Manager and external agencies to enhance organic search rankings for all brands.

Content Management and Reporting:

• Leverage retailer search algorithms to optimize product placement and visibility.

• Develop and implement content strategies that align with SEO goals and user experience guidelines.

• Lead content projects from strategy through production, including conducting content audits, optimizing content based on SEO best practices, and developing taxonomies.

• The role involves extensive collaboration with multiple stakeholders to develop, optimize, publish, and manage high-quality content across our retailers’ platforms.

3+ years of experience in eCommerce/digital content roles, with a preference for candidates with CPG/Beauty industry experience.

• Demonstrated expertise in eCommerce content best practices, particularly on small platforms.

• Robust knowledge of and experience with SEO, including A/B and multivariate testing.

• Exceptional attention to detail and strong ability to work cross-functionally with Brand/Sales/Shopper teams and external agencies.

• Self-starter, resilient, and adaptable with excellent analytical and communication skills., * E-commerce: 3 years (Required)
• content creation and management: 3 years (Required)
• Monday.com: 1 year (Required)
• Amazon.com: 2 years (Required)

5.05.0 out of 5 stars United States Remote $25 - $40 an hour - Contract