Meta Ads Specialist

We’re looking for a Meta Ads Specialist to lead and scale paid social campaigns for high-growth brands. You’ll manage everything from audience strategy to creative performance - all in-house, in a fast-paced team that values results over red tape.

What You’ll Do

• Plan, build, and manage campaigns across Facebook & Instagram using Meta Ads Manager
• Develop high-performing ad funnels, retargeting strategies, and audience segmentation
• Analyse performance (ROAS, CPA, CTR, AOV, etc.) and scale campaigns profitably
• Collaborate with creative and content teams to shape on-brand, high-impact ads
• Stay ahead of Meta trends, tools, and policies to keep performance sharp
• Report on results and continuously test for improvement

• 3+ years hands-on experience managing Meta Ads campaigns
• Strong performance marketing mindset - data-driven, ROAS-focused
• Proven experience with £5K-£100K+/month ad budgets
• Solid understanding of tracking, attribution, pixel setup, and audience targeting
• Confident using Meta tools (Ads Manager, Business Suite, Events Manager)
• Bonus: UGC, video ad testing, landing page optimisation