Google & Meta Specialist

• Set up, manage, and optimise Google Ads campaigns (Search, Display, Shopping, Performance Max) and Meta Ads campaigns across Facebook and Instagram.
• Take over existing client accounts and restructure campaigns to improve performance and maximise return on ad spend.
• Increase conversion rates, reduce cost per acquisition (CPA), and scale campaigns through data-driven optimisation.
• Plan, build, test, and optimise audience targeting, creative variations, bidding strategies, and campaign structures across both platforms.
• Implement and troubleshoot conversion tracking using Google Tag Manager, Google Ads, Meta Pixel, and the Conversions API where applicable.
• Monitor campaign performance and provide clear, insightful reports that clients can easily understand.
• Make proactive recommendations to continually improve account performance, lead quality, and return on investment.
• Stay up to date with platform changes, new features, and PPC best practices across Google and Meta.
• Visual Design: Create high-impact graphics and digital imagery that elevate brand presence.
• Multimedia Production: You may be required to film, edit, and deliver compelling video content tailored for both paid advertising and organic marketing campaigns.

• 2+ years of hands-on experience managing Google Ads and/or Meta Ads campaigns within a digital marketing agency.
• Strong knowledge of Google Ads, Meta Ads Manager, conversion tracking, Google Tag Manager, Meta Pixel, and attribution models.
• Proven success improving conversion rates, lowering CPAs, and scaling paid advertising campaigns.
• Experience managing campaign budgets and optimising for ROAS, lead generation, or e-commerce performance.
• Comfortable analysing campaign data and turning insights into strategic actions.
• Strong communication and reporting skills, both internally and with clients.
• Able to thrive in a fast-paced, results-focused agency environment.
• Proficiency in industry-standard design and editing software (e.g., Adobe Photoshop, Premiere Pro, Final Cut Pro, or equivalent tools).

Nice to Have

• Google Ads and/or Meta certifications.
• Experience with PPC reporting tools.
• Familiarity with landing page optimisation and conversion rate optimisation (CRO).
• Experience managing email databases and optimizing CRM.
• Experience implementing Meta Conversions API.
• Knowledge of GA4 and cross-channel attribution.

Pulled from the full job description

• Free parking
• On-site parking

We’re looking for a skilled and data-driven Google & Meta Ads Specialist to join our in-house team at Outtabounds Media. You’ll be managing and optimising our accounts across multiple businesses to deliver different results.

This is a hands-on role for someone who knows how to take over campaigns, improve performance, and drive better results through smart strategy, accurate tracking, and ongoing optimisation across both Google Ads and Meta Ads.