Content Designer

We are looking for an experienced Content Designer to join a high-impact NHS programme. You will be responsible for creating clear, user-centred content that meets GDS standards and works for a diverse range of users in a complex healthcare environment.

You will work closely with multidisciplinary teams including UX designers, researchers, product managers, and developers to ensure content is accessible, consistent, and aligned to user needs throughout the delivery lifecycle.

Key Responsibilities

• Design and deliver clear, accessible content across digital NHS services and products
• Apply GDS content design principles and the NHS content style guide to all outputs
• Work within multidisciplinary agile teams, contributing to sprints, reviews, and retrospectives
• Collaborate with User Researchers to validate content decisions against real user needs
• Create and maintain content documentation including content models, style guides, and pattern libraries
• Review and audit existing content, identifying improvements for clarity, accessibility, and consistency
• Engage with stakeholders at all levels to gather requirements and communicate content decisions
• Ensure all content meets WCAG 2.1 accessibility standards and NHS/GDS compliance requirements

• Proven experience as a Content Designer in GDS or GDS-aligned environments
• Strong background working within the NHS or wider healthcare sector
• Demonstrable ability to translate complex clinical or technical information into plain English
• Experience working in agile, multidisciplinary teams across Discovery, Alpha, and Beta phases
• Solid understanding of accessibility standards and inclusive content design
• Strong stakeholder management and communication skills across technical and non-technical audiences
• Familiarity with content tools such as Contentful, GOV.UK Prototype Kit, or similar

Desirable

• Experience working with NHS Digital, ICSs, NHSE, or central government bodies
• Knowledge of the NHS service standard and GDS service manual
• Experience conducting or contributing to content audits and pair-writing sessions
• Relevant certifications or formal training in content design or UX writing