CRM Strategist

Are you a commercially minded CRM professional looking to influence customer strategy, drive engagement and shape the future of a growing business? Look no further I have the job for you!, An exciting opportunity has arisen for an experienced CRM Strategist to join a successful and growing subscription-led digital business. This is a strategic and hands-on role, responsible for shaping CRM strategy, audience segmentation, lifecycle marketing automation and customer communications.

Working within a collaborative Customer Marketing team, you will lead CRM initiatives that deliver personalised customer experiences, improve engagement and retention, and drive long-term revenue growth. You will also have line management responsibility for a direct report, supporting their development and day-to-day delivery.

This role would suit someone with strong CRM expertise gained within a digital, media, publishing, subscription or membership environment who enjoys combining strategy, data insight and operational delivery., * Develop and implement a business-wide CRM strategy to improve customer acquisition, engagement, conversion and retention.

• Design and optimise automated customer lifecycle journeys, including onboarding, engagement, renewal and win-back campaigns.
• Lead testing and optimisation programmes, including A/B and multivariate testing.
• Collaborate with marketing, commercial, editorial, data and technology teams to align CRM activity with wider business objectives.
• Build and maintain automated workflows, customer journeys, campaign templates and preference centres.
• Develop reporting frameworks and dashboards to measure campaign effectiveness and customer performance.
• Act as the primary contact for CRM platform enhancements, integrations and support.
• Develop internal processes and quality assurance procedures for CRM campaigns.
• Manage segmentation strategies to improve targeting, personalisation and customer lifetime value.
• Work closely with data, legal and technology teams to ensure compliant customer communications., Hybrid working model (60% office-based) - Flexible start and finish times - 25 days annual leave plus bank holidays + Additional birthday leave + Christmas office closure - Buy and sell holiday scheme - Enhanced pension contributions - Life assurance - Season ticket loan - Ongoing learning and development opportunities - Collaborative and inclusive working environment.

• Proven experience developing and executing CRM strategies within a digital, media, publishing, subscription or membership-based business is ideal.
• Strong hands-on experience with CRM and email marketing platforms.
• Excellent knowledge of customer segmentation, marketing automation, deliverability and data management.
• Experience managing testing programmes and using data to drive optimisation.
• Good understanding of GDPR, PECR and CRM compliance requirements.
• Strong stakeholder management and communication skills.
• The ability to translate customer insights into effective lifecycle marketing strategies.
• Previous people management or mentoring experience.