Digital Graphic Design Lead

Reporting into the Head of Digital Growth, you’ll be an important part of the global marketing team, working closely with the other designers alongside writers, videographers, digital marketers and campaign managers to create high converting digital assets and compelling graphics, marketing materials, sales collaterals, banners, emails, presentations and more., * Create graphic and motion graphic design projects from initial concept and brief to final production - such as social media graphics, internal comms materials, whitepapers, eBooks, infographics, elements for websites etc

• Lead on developing our brand guidelines on global briefs maintaining corporate standards across all graphics and optimise our brand position to be relevant by paid and unpaid media channels
• Work with external agencies where appropriate to maintain brand standards - ensuring everything is aligned with brand guidelines
• Working closely with the wider marketing, UX and sales team and other cross-functional teams to create compelling graphics for maximum impact
• Working closely with digital paid media and SEO teams to support in B2B lead, wins and revenue targets, by creating digital assets that drive a high conversion of click throughs, view throughs and form completions
• Understanding performance analytics with channels such as Performance Max (Google), display networks such as GDN and Stackadapt, paid social media channels such as via META and email automation to understand performance of your digital assets and leverage data insights to action creative optimisations that drive conversion
• Managing a matrix team structure with both multi-media producers and graphic designers with direct management within the UK team and delivery management with designers in CA and ANZ territories aligning to product go-to-market deliverables, spot legislation change comms to always on nurture and lead generation campaigns meeting our sales targets
• Understand current market trends when designing for specific audiences and lead on ideation for new creative concepts, application by channel and hero brand campaigns
• Lead the creative team to adopt innovative new technologies such as AI to enhance creative outputs
• Manage storytelling & storyboards for multi-channel and multi-asset campaigns driving continuity across all channels and applying a funnel approach that drives the “next best action” by the target audience

The ideal candidate will have 5-10 years’ experience in graphic design. You will love collaborating with others to share ideas and feedback and be capable of working independently. Additionally, you will enjoy ideating, be organised and have a high attention to detail., * Excellent in the Adobe Suite (especially Illustrator, Photoshop, & InDesign)

• Experience in creating templates in Canva
• Proficient in AfterEffects would be advantageous
• Proficient in Outlook, Excel, PowerPoint and Word
• Self-starting and curious
• Experience using AI tooling such as Runway, VEO to create motion graphics and videos
• Up to date with design trends on different marketing platforms -
• Excellent communication and organisational skills
• Ability to work independently and with a team
• Attention to detail and accuracy
• Good time management and prioritisation skills
• Ideally hold a BA Hons Degree in Graphic Design, Computer Graphics, Digital Design, Art or a directly related field
• Basic understanding of commercial design processes and good knowledge of design aesthetics
• Understanding of design best optimised for different platforms and marketing channels
• Must present a strong portfolio during interview or upon request

Pulled from the full job description

• Referral programme
• Employee discount
• Life insurance
• Employee assistance programme
• Company pension
• Cycle to work scheme
• Season ticket loan, * Enhanced holidays - 25 days increasing to 27 after 2 years’ service and 28 after 5 years’ service (22 Days for Field Sales)
• Private health care cover after 5 years’ service
• New business referral scheme
• Access to Health Shield
• Access to the EAP service
• Refer a friend scheme
• Paid birthday leave
• Pension scheme contribution increasing to 5% after 5 years’ service and again to 7% after 7 years’ service
• Group life insurance
• Eye care contribution
• Free fruit (office-based staff)
• Travel Season Ticket loan scheme
• Milestone recognition
• Discounted products - Manchester City centre parking (AO Arena) / First Bus Travel Club Membership / Microsoft Home User programme / Anglian Home Improvements
• Pace health Club (situated in the park Inn) discounted gym membership and spa treatments
• Park Inn 20% food and drink discount
• New Century 20% food and drink discount
• Revolution De Cuba 20% food and drink discount
• Cycle 2 Work scheme* after probationary period
• On site Gym
• Bright Exchange perks

Values & Behaviours

• Living the company values of We care, We take action, we innovate, we inform, and we do the right thing
• We lead by example and recognise those living our values
• We drive the narrative by inspiring and engaging our team
• We collaborate with rigor and embrace diversity of thought
• We deliver with a united voice
• We take ownership by staying close to team performance by Super Coaching and Walking the Walk
• We keep our approach simple and stick to the playbook to deliver on promise
• We think critically and commercially, assess the situation before jumping to the solution

We are BrightHR; the only software powered by HR, health & safety, and legal experts. Everything you need to simply manage your staff, all in one place, PLUS free tools to set your business apart.

We are on a mission to transform people management for businesses. We’ve been making life easier for employers since 2015 with our range of innovative software, are providing HR, H&S, and business support to over 95,000 businesses globally.

We are a people business. The market moves quickly and so do we. We put the customer first, working hard and always looking ahead, purposefully innovating to ensure peace of mind.