Social Media Specialist

Strategy & Campaign Development:

• Plan and execute 12+ campaigns annually across Facebook, Instagram, LinkedIn, TikTok, and emerging platforms.

Content Creation & Publishing:

• Create compelling graphics, short-form videos, and written content tailored to each platform.
• Utilize design tools (Adobe Creative Suite, Canva, Figma) and video editing software to enhance storytelling.
• Implement A/B testing and social listening to optimize creative approaches.

Influencer & Community Engagement:

• Support influencer sourcing and coordination for mid-tier campaigns.
• Engage with followers, manage community conversations, and foster audience growth.

Analytics & Reporting:

• Track and analyze campaign performance metrics (engagement, reach, CTR, conversions).
• Deliver reporting dashboards and campaign post-mortems to refine strategies.
• Use tools such as Google Analytics, SEMrush, Hootsuite, Buffer, and native platform analytics.

Collaboration:

• Work with PR, email, and creative teams to ensure social efforts align with integrated campaigns.
• Support senior team members with innovation, including AI-assisted workflows and trend spotting.
• Support Tier 1-Tier 3 client campaigns, aligning social strategy with overall marketing goals.
• Develop packaging and syndication approaches to maximize reach across channels., * Deliver campaigns on time with 95% client approval on first iteration.
• Support influencer activation in 2+ campaigns annually.
• Maintain 90-95% client satisfaction benchmarks across T2 and T3 accounts.

• 5+ years of experience in social media marketing, digital content creation, or a related field.
• Proven ability to develop and execute social media campaigns from start to finish.
• Strong creative skills: graphic design (Photoshop, Illustrator, Canva), video editing (Premiere Pro, After Effects, VEED, or similar), and copywriting.
• Familiarity with social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Experience with Facebook Ads and paid social media campaigns is a plus.
• Proficiency in Google Analytics and/or other reporting dashboards.
• Strong written communication and attention to detail (proofreading required).
• Collaborative mindset with ability to manage multiple projects in a fast-paced environment.
• Bonus: Experience with AI-powered content tools (e.g., ChatGPT, Neuron Writer) and influencer coordination.

$7.50 - $15.00 an hour - Full-time, Pulled from the full job description

• 401(k), * Be part of a collaborative, fast-growing agency with an innovative Hub & Spoke model.
• Work on Tier 1-Tier 3 clients across diverse industries.
• Gain hands-on experience with cutting-edge AI tools and cross-channel strategies.
• Competitive pay and benefits, including 401(k).
• Opportunities for career growth as the agency expands.

Marketing Empire Group (MEG) is a full-service marketing agency structured around a Hub & Spoke model, designed to provide seamless, integrated marketing solutions for clients across industries. We focus on delivering high-performing campaigns that connect creativity, strategy, and data-driven insights.